Bring your career aspirations to life with AIA!

The purpose of this role is to advance the industry-leading Marketing Automation model to next level, and to champion a proprietary Digital Cross-selling model to accelerate customer repurchase and deliver superb customer experience backed by engaging content along the end-to-end customer journey for both individual and corporate business of the organisation, with an aspiration to propel customer centricity through digitalization and innovation and take our digital ecosystem to new heights

Roles and Responsibilities:

• Deliver AIA HK and Customer Experience objectives and priorities with value-added propositions and business strategy to deepen relationship with customers, concentrating on building value and creating differentiated customer experience
• Formulate and execute Customer Experience strategies applicable in maximising up-selling or cross-selling opportunities to existing customers of individual and corporate business
• Recommend and develop digital platforms and solutions by capitalising on modernised technology to enhance customer engagement capabilities in association of driving customer campaigns to maximise the sizable customer base of both individual and corporate business
• Establish AIA HK proprietary Digital Cross-selling Blueprint with new methodologies by leveraging vendor capabilities to expedite digital repurchase journey from multiple touchpoints in AIA HK’s digital ecosystem, to trigger purchase intent backed by customers’ digital behaviour and analytics
• Establish compelling customer value propositions to maximise untapped opportunities from individual and corporate customers base, to drive penetration of designated product mix aligned with company strategy backed by insights, and to uplift channel productivity
• Collaborate with distribution channels and different business units to drive Existing Customer Marketing campaigns to be in line with the proposition defined for target segments to ensure right fit between product portfolio, segment needs and growth goals
• Work closely with Group Office counterpart to execute company-wide strategies

Minimum Job Requirements:

• Minimum 9 years work experience in financial services, management consulting or related industry, at least 3 years of which in Marketing, Customer Relationship Management (CRM), Digital, Product Development, Business Development or Project Management role
• Highly self-motivated, responsible, proactive, agile, and determined to drive assigned targets and projects with perseverance and passion
• Strong business acumen and customer-oriented, keep abreast with market trend of technology and digital solutions within and outside insurance industry
• Innovative on digital and marketing ideas, willing to breakthrough tradition and challenge status quo
• Meticulous, strong analytical, execution, problem-solving, time and project management skills
• Excellent written and presentation skills on both Chinese and English
• Good team player with self-confidence in mobilising cross-team stakeholders to achieve department goals and project objectives
• Bachelor degree in Business Administration, Marketing, Digital, Finance or related disciplines
• You are required to obtain the relevant licence(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live healthier, longer, better lives.

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