Digital Transformation Implementation and Execution
- Lead cross-functional digital transformation initiatives locally, including detailed business plans, execution/implementation and operations in line with HQ strategy
Key initiatives and solution areas -
1. Salesforce – Service/Marketing Cloud (Distribute Marketing)
2. Integration of Salesforce with key digital platforms e.g., eCommerce, Mercedes Me Care, DMP-CRM, EFM etc
3. OneWeb (OneWeb Evolution)
4. OWCC
5. DoC(OneDoc) / Customer Data Deletion & management
6. TDS – Test Drive System
7. Symphony
8. DSUI, Match & Merge – manage Data Steward
9. One Web Retail

- Perform feasibility checks on various business initiatives and develop management reports.
- Define innovation directions and execution plans, engaging related stakeholders.
- Business process innovation for maximum efficiency and enhance and implement various digital marketing solutions for building strong customer loyalty
- Manage scope, cost, risk, team members, integration, time for the project in execution
- Manage expectations of key stakeholders by effective communication and cooperation
- Periodically report the project status to relevant stakeholders and make adjustment when necessary.




Customer Relationship Management and Customer Data Management

- Support marketing campaign activities with holistic CRM data – Sales/Marketing and CS
- Ensure that Customer Relationship Management is implemented and operated/used across all Business Units and Dealers – e.g., SFDC rollout to retail networks
- Ensure that customer data are maintained with high integrity for all Business Units and Dealers
- Continue rollout of customer journey contact strategy for brand/product promotions (Marketing & CS)
- Lead and coordinate necessary training programs for MBK Business Units and Dealers

Digital Innovation Data Analysis

- Analyze digital performance data(e.g, DTOS) and digital KPI for effective management and remediation actions to increase performance
- Monitor digital innovation trends, evaluate emerging new technologies and find opportunities to adapt for MBK businesses
- Share the digital trend reports and align with key stakeholders

Dealer Communication

- Coordinate with Dealers for required communication sessions with dealer management and employees (e.g. SFDC Dealer training, Information sharing via Benefit site, etc.)
- Arrange business workshops, working discussion sessions with dealers for rollout of key initiatives
- Develop dealer distribution materials (when necessary)

External Partnership Management/Agencies

- Based on the digital innovation initiatives, define the potential business partners/agencies to find possible collaboration opportunities
- Manage business partnership with other companies for digital initiatives
- Manage digital agencies for implementation of digital solutions and operate content
- Lead all coordination tasks with potential partners in order to establish partnership if required