We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.
Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.

Join us in our CRM and E-Commerce Team as Customer Relationship Marketing Manager and be a part of the best. This is a great opportunity and one that will surely add some summer sunshine to your next career move!

You will be responsible for the full execution and performance of the B2B & B2C Relationship Marketing activities within your designated customer segment, across the Northern European market, spanning 31 countries. You will take care of all operational CRM/GRM-activities, including email marketing, APP push notifications and SMS messaging - for both the regional, local and global sending's - the lifecycle emails as well as (re-) activation of inactive customers.

Here is a snapshot at some of the responsibilities you will hold:

• Taking care of all day-to-day operations for our Guest Relationship Marketing-activities for a designated customer segment across the Northern European region
• Managing and coordinating our agencies and copywriters to create target group-relevant content, according to our customer segmentation strategy, brand TOV and -guidelines
• Ensuring a continuous performance measurement and subsequent improvement of various KPIs such as success rate, opening rate, click rate, reactivity rate, conversion rate and revenue
• Establishing regular A/B testing within our ICP schedule to help further foster a “test & learn”-approach within our team
• Supporting translation and validation activity across all web levers and languages
• Coordination and exchange with other teams within the Sales- and Marketing-organisation, particularly with eMerchandising, SEO & Content Management, the different Brands, Marketing, Loyalty, Revenue Management, BI, Sales and E-Commerce

Your experience and skills include: 

• Min. of 2 years’ experience within the CRM/GRM, Loyalty and/or Marketing field
• Advanced English is a must, any additional European language will be a plus
• Strong analytical mind-set and organization skills
• Communication skills and a customer-centric approach 
• Experience within the Tourism and/or Hospitality sector will be an advantage
• Knowledge of tools such as: Google Analytics, PowerBI, Tableau
• Knowledge of common E-Mail Provider Tools, such as Salesforce Marketing Cloud or Adobe Campaign will be a big advantage

What is in it for you:

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders
• Office with modern design & activity based working concept located in the center of Warsaw
• Package of benefits and perks of working for Accor, including discounts for hotels worldwide, Sports Card and private medical healthcare, public transport co-financing
• Work in a multi-national team
• Hybrid way of working (3 days in the office + 2 days at home)
• Talent development opportunities
• Corporate Social Responsibility activities

PLEASE APPLLY WITH CV IN ENGLISH

Do what you love. Care for the world.  Dare to challenge the status quo! #BELIMITLESS