Bring your career aspirations to life with AIA!

Customer Centricity is AIA’s key pillar in its business’s income generation strategy particularly driving existing customer repurchase. Therefore, marketing initiatives will be put in place to enable the business to achieve its repurchase target and ultimately the financial goals. The Consultant, Customer Strategy & Marketing is required to ensure smooth implementation of these customer initiatives and achieve their intended targets.

Roles and Responsibilities:

• Financial Management: Achieve the incremental business value via upsell/cross sell campaigns by targeting and providing the right offer to customers.

• Analytics: Work with the analytics team to ensure rigorous monitoring and evaluation of customer campaigns and activities - in order to measure ROI, prioritize resources, and enable continuous improvement in customer repurchase activities.

• Strategy, Planning & Execution: Support the Senior Manager in developing the repurchase and customer engagement strategy. Drive at least 1 key pillar of this strategy - which includes executing customer marketing plans and identification of agent segments to focus on, to deliver repurchase targets.

• Collaboration: Work across departments (e.g. Agency, Finance, Customer Experience team and IT) and engage the right stakeholders to ensure successful outcomes.

• Digital: Adopt our marketing automation functionality, and understand how to leverage on the AIA app functionalities to deliver more effective marketing campaigns & strategies.

Minimum Job Requirements:

• Minimum Degree in Marketing, Economics, Information Technology, or any other related field. The equivalent of this requirement in working experience is also acceptable for this position.

• Minimum 5 years working experience in similar capacity.

• Strong interpersonal and communications skills, with good stakeholder management capability.

• Strong analytical skills and business acumen.

Build a career with us as we help our customers and the community live healthier, longer, better lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.