D2C Performance & Analytics Director

Amsterdam based in our new D2C hub

In 2020 Mars launched our D2C Petcare vision and strategy, with the aim of creating a better world for pets, by directly serving them and their pet parents.  We know that pet parents of the world (and their pets) now desire a deeper connection with the businesses and brands that serve them.  We’re now driving toward a future where over 100 million pet parents have better communities, deeper experiences and a sense of trust and belonging – and we need great talent like you to help us achieve our goals.  

We’re now looking for a D2C Performance and Analytics Lead to help create and deliver an agile roadmap through best-in-class analytics capabilities.   

What are we looking for? 

• You’ll be curious and learning driven individual with in-depth knowledge forged from a career in an insight’s role, ideally from within a d2C setting.  
• Storytelling using data from multiple internal and external sources will be something you’re comfortable doing on a day-to-day basis, connecting stakeholders into the vision – especially when they may have different perspectives.  
• You’ll have comfortable familiarity with modelling techniques (regression, customer life cycle, A-B testing) and a great knowledge of data visualization tools including Tableau and Power BI.   
• Data and privacy law understanding will come naturally to you, including GDPR and its effects on our strategy and vision.  
• You’ll also need to be agile in your communication approach, driving and fostering new relationships, and have excellent project management skills, and the ability to communicate these projects efficiently with senior leaders and associates alike.  

What would be your key responsibilities? 

• You’ll lead the end-end team to develop operational and enterprise analytics capabilities to drive the business forward 
• You’ll partner directly with product owners and brands across Mars to help prioritise and agree scope and deliverables 
• You’ll act as a change agent to help foster a new data driven approach and drive a mindset shift within Mars to continue to drive step-changes in data and analytics practices 
• You’ll comfortably act as a thought partner to business units and teams across Mars to provide perspectives and insights that drive the growth of the D2C and Mars Petcare businesses.  

What can you expect from Mars? 

• You’ll get to impact a Global business within an area of key strategic importance, giving you visibility across the organization 
• We’ll invest in your development both professionally and personally, through world-class training and development, including through Mars University 
• You’ll impact the lives of millions of pet owners across the world, working with a purpose driven, and ethical business, guided by our Mars Purpose and Five Principles.  
• You’ll be offered flexibility within you work, as well as a highly competitive compensation and benefits package.  

Mars is an equal opportunities employer.

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