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ICP Deployment Manager (m/f/d), Verden

 

It’s undeniable: Pets truly make the world a better place. That’s why we’re inspired to make A Better World For Pets™, a world where they’re healthy, happy and welcome. It's safe to say, at Mars Petcare, we're passionate about pets, and their health.

 

The purpose of the Integrated Communications Planning Deployment Manager is to be responsible for omni-channel paid media - implementing the local market's data-driven ICP connection plans - ranging from brand awareness through to engagement, conversion and loyalty. You will work with the regional ICP, brand and eCom teams to coordinate and deploy integrated brand campaigns through the relevant communication channels - working alongside the Digital Media manager to execute Local plans.

 

 

What are we looking for?

• Proven experience in data-driven comms & omni-channel media planning
• Strong understanding of the media landscape in (insert market) and buying media, particularly digital
• Line manager experience preferred
• A passion for cats and dogs would be ideal
• Fluent English required

 

What would be your key responsibilities?

DEPLOY BEST IN CLASS INTEGRATED CONNECTIONS PLAN

• Accountable for excellent deployment & tracking of the market's full funnel connection plan
• Ensure 1PD acquisition strategy Integrated Into the local deployment plan, with the EU Acquisition & Data team
• Localise the digital strategy to improve including Digital Media Best Practices, Content Initiatives, and route to market for eCommerce & DTC
• Ensure implementation of media best practices (CKBs) and reporting
• Responsible for deployment of audience-based comms plans which deliver right through to conversion
• Share performance of the media plans & learnings back for optimization of plans
• Build excellent working relationships with the external agency partners, to drive execution of best-in-class plans
• Act as the market budget Champion

UPSKILLING AND INCREASING CAPABILITIES AND SHARED UNDERSTANDING OF NEXT GEN BRAND BUILDING

• Strong strategic agility and great storytelling (with numbers) will be needed to influence change and engage multiple stakeholders. 
• Support customer teams to execute best-in-class testing of offsite media (online) to drive Mars sales, including delivery of incremental ROI
• Develop online customer best practices on building traffic and sales with offsite digital campaigns (Affiliation, Paid Search, CRM, Banners, OLV, etc.)

What can you expect from Mars?

• Competitive salary and benefits package, including an excellent pension scheme and bonus
• A company that understands work-life balance and flexibility
• An excellent working culture that is value led and puts people first
• The opportunity to take hold of your own personal and professional development, with time and energy dedicated to shaping the career you want

 

Closing date: 30/09/2021

To open a dialogue, please click on the APPLY button below. We look forward to hearing from you!

 

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