#### Position Description:


•Build Hong Kong eCommerce branding and awareness to target audience via
strategy, plan and solid execution.
•Drive effective traffic to Lenovo Hong Kong e-Shop and improve conversion
rate from shop visit to cart order.
•Drive co-partnership with third party brand to expand the reach for Lenovo
products and improve conversion for both consumer and SMB segments.
•Plan and implement overall partnerships and affiliate strategies to boost
user acquisition and drive sales.
•Develop eCommerce demand generation program to make shoppers choose products
over competitors’ by seamless execution of campaign execution, site experience
design, and program design (offer and pricing) and co-marketing.
•Develop and implement HK eCommerce strategy and global/regional guidance with
cross functional teams; Local and Regional Marketing and Web development team.
•Maintain activity and productivity reports on regular basis. Analyze sales
data to identify opportunities for increase business.
•Lead specific sales events or projects to improve sales performance.
•Work closely with manager to implement annual/quarterly sales plan and
necessary changes required to achieve objectives.
•Manage external partners, media agency, conversion optimization agency and
creative agency for campaign implementation.
•Develop Facebook strategy and manage execution.

#### Position Requirements:


•Bachelor’s degrees or above
•Expert knowledge of digital merchandising (ie., SEM, SEO, eDM, Display, Re-
targeting) with 7+ years’ experience
•Strong analytical, problem solving and project management skills
•Experience in managing 3rd contracted agency and business partners.
•Strong communication & negotiation skill
•Good English communication (Speaking, Listening, Writing & Reading) ability
as daily work requirement
•MS Office skills (Word, PPT, Excel) proficiency
•Possess strong business networks and customer loyalty related experience are
preferred
•Hands-on, self-motivated and be able to thrive in an environment with a
start-up culture
•Goal oriented personality and be able to work independently as well as part
of a team
•Working in eCommerce, internet, high tech serving SMB and start-up market is
a plus