Position Objective:

The Demand Generation Marketing Manager will join the Spectroscopy business marketing team in the Materials & Structural Analysis division to drive demand for instruments and services used to characterize, analyze, and process various materials in research and industrial markets. The ideal candidate will possess a balance of creative and analytical skills; able to work through the marketing planning process from initial business need to marketing strategy, communications plan, and execution.  This position interacts with varying levels of internal and external personnel requiring the ability to clearly communicate verbally and in writing. Possessing a hunger to make a difference, and humility to work in a “team first” environment, are critical traits to this role.   

 
Education:
Bachelor’s degree in Business, Business-Marketing, Chemistry, Biochemistry or related discipline, or the equivalent education and experience are required.  
 
Experience:
Minimum seven years of experience in a marketing role required. A strategic thinker with demonstrated ability to execute detailed projects, while understanding the bigger picture will thrive in this role. Experience marketing technical / scientific products preferred. Excellent communication and teamwork skills as well as analytical, project management and planning skills necessary. Experience developing, implementing, tracking and analyzing marketing campaigns necessary.
 
Skills:
Proficiency in Microsoft® Office® Suite (Outlook, Excel, PowerPoint, Word, etc.) required. Experience with salesforce.com CRM and Eloqua a plus.
 
Essential Functions:
 
Design and execute integrated marketing campaigns to generate demand for Spectroscopy products and services and meet business goals and objectives.
 
Leverage content marketing experience to adapt technical content into persuasive, effective messaging; using tactics/channels such as websites, email, display advertising, social media, and search engine marketing.
 
Collaborate with product management and commercial teams to create and implement launch strategies that drive rapid adoption of new products
 
Develop an understanding of business and product line growth strategies, financials, and market landscape. Create and implement marketing strategies and campaigns that align to business priorities and drive growth.
 
Leverage an optimal mix of communications channels to drive awareness, educate and persuade customers to take action.
 
Execute content marketing tactics leveraging appropriate communication channels; aligned to customer needs and preferences
 
Develop effective marketing tools and collateral to enable sales discussions and educate customers.  Manage projects from initiation to completion through internal and external agencies.
 
Plan, monitor and manage budgets, schedules and performance requirements for the assigned business unit(s) and project(s).
 
Compile, report, and analyze marketing metrics and dashboards. Leverage available data to gain insights into marketing performance and guide future marketing strategies.
 
Demonstrate creativity in strategy, planning and execution to develop marketing projects that capture target audience attention and add value to company brands.
 
Work closely with internationally based regional marketing colleagues to scale marketing campaigns in Asia-Pacific, Latin America, and other emerging markets. Develop an understanding of customer/cultural differences and pivot marketing strategies appropriately.
 
May perform other related duties as required and/or assigned

Working Conditions:

May, on a continuous basis, sit at desk for a long period of time; intermittently answer telephone and write or use a keyboard to communicate through written means. Some walking and lifting up to 20 lbs. may be required. The noise level in the work environment is usually low to moderate. Must be flexible to work varying schedules and hours as needed. Occasional travel may be required (less than 20% of time). The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.