At AstraZeneca we believe in the potential of our people and you’ll develop beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us

Mission

In a moment of complete transformation, we need to grasp and boost all the Digital capabilities integrating them with the personal interaction measuring impacts together to maximize sales, adherence and loyalty.

We need a professional with a profound knowledge of all new digital MKG tools with vision to innovate and integrate physical with digital channels in a truly omnichannel way.

Responsibilities / Functions

• Develops digital marketing strategy by data and insights, studying economic indicators, tracking changes in critical KPIs by identifying patients and stakeholders and their current and future needs, monitoring the competition together with the insights and the data team.

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed together with the business.

• Measures and reports performance of all digital and omnichannel marketing campaigns and assesses against goals (ROI and KPIs).

• Optimizes spend and performance based on the insights and trends and insights.

• Brainstorms new and creative growth strategies through digital and omnichannel marketing.

• Collaborates with internal teams to optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion and adherence points and drop off points and optimizes user funnels

• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

• Maintains and develops digital marketing staff by recruiting, selecting, orienting, and training employees (supports the people team on the organization to contribute to the “education” of the wider team

Essential requirements

• Bachelor's degree in business management or a related field to work in Digital Marketing and Customer Insights

• Digital MKG field with proven experience in working in global and local environments focusing the job in the result.

• Proficient in marketing research, statistical analysis and omnichannel tools

• Proven working experience in digital marketing and demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

• Experience in optimizing digital assets and user funnels and in developing and working with customer segmentation, propensity modelling and customer personas / journeys.

• Proven experience in Omnichannel environments

• Experience with A/B and multivariate testing and solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends, SEMRush, etc.)

• Thorough knowledge of effective survey design and experience working with online survey platforms (esp. Qualtrics)

• Strong capability in developing data-driven insights, working with complex data sets across multiple sources. Experience working with both numeric and verbatim data

• Strong qualitative and quantitative research competencies, including survey / research design and analysis / reporting.

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Able to develop budgets

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Builds and develop effective and diverse teams

Desirable requirements

• Pharma knowledge/experience

• Postgraduate studies (MBA...)

• Certain data analytics capabilities (if not now, ready to upskill in the near future)

Internal relations

• Mkg Leads

• Brand Managers

• Brand Teams

• Regional/Global Teams

External relations

• External critical stakeholders

• Key providers

Skills

• Interpersonal Saavy

• Flexibility, resilient capabilities and manage ambiguity

• Energy full, optimistic, creative

• Customer-focused

• Open mindset and full of positive energy individual

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.