Salary: Competitive

Location: Cambridge, UK

Opening date for applications: 15th July 2021

Closing date for applications: 6th August 2021

As one of the world's leading pharmaceutical companies, our business is passionate about providing innovative, effective medicines that make a real difference in important areas of healthcare. At AstraZeneca, innovation is about more than just research. We aim to stimulate continued creativity throughout our organisation by maintaining a culture in which our people feel valued, energised and rewarded for their ideas and contribution to our success - ideas which can make a difference in all aspects of our business. And we support and encourage our people in discovering their own potential, through excellent learning and development opportunities that are available to them throughout their careers.

The role:

The Digital Analytics Lead serves as the expert in designing, implementing and reporting of analytics and measurement plans that evaluate the digital marketing activities associated with strategic multi-channel/omnichannel programmes. You will provide expertise in measuring digital programs across multiple channels, and will work in partnership with many teams across the organisation to define an analytics approach that will provide the key results defined in those measurement plans (called Objectives & Key Results (OKR)).

You will work as part of extended agile marketing team to assist in development of digital marketing programs via review of digital metrics as leading indicators and provides insight into opportunities to implement changes. Working in partnership with the Insights and Analytics group (I&A) to develop advanced analytics plans and A/B testing scenarios. Assisting in analysis of market data to identify key segment drivers and interfaces with reporting infrastructure including onshore and offshore data scientists to ensure delivery and integrity of the reporting.

Responsibilities will include providing guidance and expertise to internal partners on digital media analytics, transforming business goals into measurable critical metrics, supporting the development of statistical analysis on digital marketing activities, and supporting ad hoc requests. Analytic engagements can include (but are not limited to) campaign measurement, digital customer segmentation, customer journey analytics and digital activity analytics (website, mobile, app and social media). You will be an analytical thinker who can define problems, extract key information from data and develop, test and verify solutions. You have a passion for problem-solving, be delivery focused, eager to learn and apply new skills, technically savvy, and an exceptional communicator.

Key Responsibilities:

• Engage in and assist development of Objectives & Key Results (OKR) associated with customer-centric programmes and omnichannel initiatives

• Define plan to measure and optimise the business impact of digital engagements and customer experiences through analysis of available data and use of advanced analytics

• Lead design, execution, and delivery of insights for project teams to incorporate into their design and optimisation of digital programmes

• Identify innovative analytics techniques, tools, and processes, for enterprise- and global-level initiatives

• Lead rapid-prototyping of new analytics capabilities focused on assessing use case viability and gauging potential business impact

• Establish, document and scale digital and customer analytics capabilities and to help guide commercial execution strategy

• Develop and communicate actionable recommendations for decision makers

• Keep up-to-date with the latest approaches and advances in data science and evaluate external data assets as required

Essential skills & experience:

• Degree in Mathematics, Analytics, Data Science, Marketing, Advertising or Computing

• Proven experience with multichannel marketing/digital analytics, ideally in a pharmaceutical, agency or other commercial environment

• Solid understanding of the fundamentals of digital marketing and advertising

• Ability to manipulate and visualise large and complex data sets to effectively communicate insights and opportunities

• Hands on experience with web, search and social analytics software - Google Analytics, Adobe Analytics/Omniture, Sprinklr or similar tools

• Strong communication and influencing skills with proven ability to develop and effectively present succinct, compelling reviews of independently developed analyses infused with insight and business implications/actions to be considered

• Experience with customer journey analytics, including touchpoint/pathway analysis, conversion analysis and customer segmentation

• Experience with BI and data visualisation – PowerBI (preferred), MicroStrategy, Tableau or similar tools

• Ability to explain complex methods and techniques succinctly to a non-technical audience

Preferred experience:

• Experience with agile principles and scrum delivery models

• Project delivery and business analysis experience

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.