About the role:

This position reports directly to the Business Development Manager, and is based in the Shanghai headquarter. To ensure you have a good understanding of the market and our customer’s challenges and how our products and programmes can provide solutions, some travel in regional China, and possibly limited international travel, will be required.

The digital communication specialist will provide input into and execute a cost-effective digital communications plan that inform and engage customers to drive sales in a wide range of platforms. You will be responsible for creating (including research), editing, posting, updating, and cleaning outdated content.

Responsibilities include, but are not limited to:

• Write, proofread and fact-check to source, create, and edit informative and engaging content, that is consistent with company branding standards, and complies with regulatory requirements.

• Develop or source relevant news, company initiatives etc., and convert into content.

• Measure and report performance of all digital communications, and assess against goals (ROI and KPIs) and provide recommendations to improve.

• Develop and deliver digital marketing plans according to brand strategy and sales goals to reach required traffic and raise brand awareness.

Requirements:

• Bachelor’s degree with an emphasis on digital marketing or communications related field, with at least 3 years of work experience and demonstrated effectiveness in digital marketing in a B2B environment, preferably within the animal nutrition or health, or related industry.

• Fluency in Chinese and English (verbal and written) is mandatory.

• Strong interpersonal skills to consult with internal and external stakeholders to understand company product and programme features and functionalities, and find customer-centric solutions to meet business goals. This requires a capacity to understand technical information and develop relevant communication to a variety of target audiences.

• Ability to handle multiple time-sensitive projects simultaneously and meet deadlines.

• Familiarity with SEO practices and processes.

• Strong understanding of current online marketing concepts, strategies, and best practices and expertise in multiple social media platforms, and familiar with the Chinese digital landscape.

• Graphic design skills a plus, but not mandatory.

• Ability to travel as needed to successfully perform position responsibilities.

Applicants must demonstrate their experience successfully performing the responsibilities of the position.

上班地址：七莘路