This post offers a unique and exciting opportunity to join a friendly and creative digital and a wider communications team at the heart of the British Embassy. We are looking for an innovative and energetic Digital Communications Officer to carry out digital diplomacy for all sections operating in the Embassy.

The post holder will have a creative and challenging role responsible for coordinating all aspects of the UK in China. They will develop eye-catching and innovative content for the British Embassy’s social media channels, both Chinese and international ones. The Digital Communications Officer will manage a range of activities including setting up and establishing dedicated digital channels, drafting social media plans and messaging, developing content calendars, and creating engaging online material (e.g. infographics, videos, audios).

The successful candidate will be a confident and proactive person – spotting opportunities and thinking creatively. S/he will have the skills to identify and engage a range of target audiences online. S/he will need a proven track record in digital and/or traditional media. A flexible and cooperative team approach and good interpersonal and communication skills are essential.

The British Embassy as a whole develops and maintain relations between the UK and China and covering the full range of issues including bolstering global security, increasing mutual economic prosperity, establishing stronger people-to-people ties as well as supporting British nationals in China.

The Communications Team is a busy team but work in an environment where learning and development is encouraged and all team members support each other during particularly busy periods. There are often opportunities to try new projects or work on different areas.

Social media:
The job holder will work closely with Embassy Head of Digital within the Communications Section, developing and maintaining the British Embassy’s digital communications activities (using both Chinese channels such as weibo and weixin and western channels including Twitter and Facebook).

These activities would include (but not be limited to):

Drafting social media plans and messaging, developing content calendars and conducting digital campaigns.
Liaising with external and internal partners for integrated online and offline campaigns.
Creating engaging online material (e.g. infographics, HTML5, creative imagery and video content).
Providing data analysis and evaluation of British embassy digital media activities.
Reviewing new technologies and exploring new developments in the digital landscape to ensure Embassy communications exploit emerging trends and remain relevant to their audience.

Website
The job holder will need to cover maintenance work for the Embassy’s external website (gov.uk/world/china) when the Web Editor is absent.

These activities would include (but not be limited to):

Checking and uploading content to the website with accuracy and efficiency.
Liaising with relevant sections on specific web projects and providing professional suggestions and advices.
Liaising with Asia-Pacific Web Hub for any relevant subjects.

Covering wider communications work
The job holder will work in the wider Communications team and support other team members when needed during extremely busy period.
Essential qualifications, skills and experience

Degree level qualification or equivalent
Experience of working with Chinese and Western social media and a communications or media environment
Web content design and using website development software

Desirable qualifications, skills and experience

Qualification in PR/Communications/IT
Video and/or photo editing skills
Infographic design
Interest in and awareness or experience of the UK.

Required competencies
Seeing the Big Picture, Making Effective Decisions, Leading and Communicating, Managing a Quality Service, Delivering at Pace, Demonstrating Resilience