Digital Content Manager
米高蒲志(Michael Page)ShanghaiUpdate time: August 14,2019
Job Description
  • USA Company

  • Global Alliance - Membership Program

关于我们的客户

The parent company is USA firm with over 100-year-history. Its main business is business magazine for finance, industry, investing and marketing topics. It also reports on related subjects such as technology, communications, science, politics and law. The opportunity you are considering is its start-up business for global alliance - its vision is to integrate global resource to help Chinese entrepreneurs to develop their global view and business expansion.

职责描述

  • Create and maintain the content guiding principles which should well align with company's vision, mission and culture.
  • Design and plan for membership program application and website content portfolio and roadmap to optimize the member views and engagement ratio.
  • Understand each major member segment interests before selecting the relevant content for each feature session.
  • Select the relevant content (Articles, reports and video) from Forbes media source for localization efforts.
  • Measure the content view ratio so as to focus on sourcing and selecting the relevant content to maximize the view ratio
  • Stimulate the member generated content for sharing among members group with the Members services and PR team
  • Explore partner or any 3rd parties' digital content contribution for enriching membership program web and app.
  • Proof read all the content before publishing the localized version.
  • Conduct the competitive analysis against other similar association or organizations in China to ensure we provide the timely world class content for our members
  • Strong Curiosity, global vision, open minded with strategic thinking skill

理想的求职者

  • 5 Years or above content management and production experience in media industry, digital marketing agency or in house digital marketing Dept.
  • Degree holder in Translations or Journalism, major in English or English Literacy or related discipline.
  • Solid experience of content creation, localization efforts
  • Understanding of high end customers / VIP membership reading interest is a must
  • Simultaneous Translation skill to support members online or offline event
  • Journalist or interview experience within the luxury industries will be key advantage

薪酬待遇

  • Start-up/Innovative business (independent legal entity) in this MNC scaled company;
  • Start from stratch to set up a new business, with enough inititaive and space to develop;
  • Corporate level can offer enough resource and support;
  • Competitive salary reward: RMB 600K-800K plus bonus
联系:
Springs Zhu
职位编号: 4065498
+86 6122 2697

职位类别:数字营销与电子商务
子类别:内容
行业:商业服务
地区:上海
职位类型:全职
顾问名字:Springs Zhu
顾问电话号码:+86 6122 2697
职位编号:4065498

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