岗位职责 Responsibilities
- Oversee the development and activation of a comprehensive content strategy designed to improve SEO results and rankings, drive awareness,consideration and ultimately preference for the company brands and products
- Develop and manage digital marketing campaigns and plans across all of company’s digital channels in support of business objectives(e.g.,awareness,engagement,lead generation,conversion and revenue)
- Evolve owned digital channels(e.g.,website,SEO,email) leveraging new technologies and strategies to drive engagement, interest and conversion
- Leverage paid digital channels(e.g.,SEM,social,display, retargeting)where appropriate to precisely target key audiences to drive lead generation efforts
- Drive testing,reporting,optimization and analysis on channel performance to identify OKRs/KPIs, benchmarks and key levers that will inform new strategies to improve followers and engagement
- Define,design,implement and deliver world class mobile features
- Develop personalization and optimization strategies for engaging and converting target accounts
- Manage external agencies(where appropriate) and internal teams in planning and execution
- Develop an understanding and build a strategy for account segmentation and activation strategies across digital channels
- Support company’s other digital initiatives that fall outside of marketing as they are prioritized within the organization
- Write detailed business requirements and use cases for cross functional teams
- Proactively spot customer needs and wants through data and intuition
- Drive continual product improvements through creative solutions based on ongoing customer research, market and competitive analysis, and product performance

任职要求 Qualifications
- 8+years of digital marketing experience in a managing multiple functional role
- Advanced understanding of marketing program management tools,processes, and reporting
- Demonstrated success working cross-functionally with departments
- Strong analytical skills and experience using data to drive