At AstraZeneca, we are united by a common purpose: to push the boundaries of science to deliver life-changing medicines. Every day, we make a difference by delivering potentially life-changing medicines to millions of people worldwide. Our purpose is results-oriented and so is our approach. Becoming a more agile and creative company means building a dynamic, inspiring culture where we celebrate diverse, bold thinking, are curious, creative, and open to new insights and ways of working.

As part of the Innovation & Business Excellence (IBEX) team AstraZeneca's Marketing Company Poland the Digital Marketing Manager will be responsible for implementing the omnichannel marketing strategy in cooperation with Global Digital Department and Marketing team for AstraZeneca's brands in Poland. The role will be accountable for day-to-day management of all omnichannel campaigns (calendar, the creative review process, testing, deployment, and reporting) as well as assisting the Brand Teams on delivering them on time and within budget.

Typical Accountabilities

• Work with relevant members of the marketing team to develop omnichannel campaigns;
• Work on a content strategy for both for healthcare professionals (customers) and patients, to provide relevant and customized scientific and product information to doctors, as well as a trusted source of information for patients;
• Managing omnichannel campaigns for brand, product and technical services (emailing, approved emails, webinars, web services, applications);
• Planning and optimizing digital marketing budget;
• To keep track of the latest developments in digital to identify, priorities and exploit technologies, platforms and methodologies to make optimize the reach and engagement with new and existing clients
• To monitor and report on a range of appropriate platform/ channel analytics and KPI's;
• To manage the external digital agencies and third-party relationship;
• Steward web initiatives through the medical, legal, and regulatory (MLR) review process;
• Provide recommendations for improvement and make suggestions for best in class services.
• Manage and/or coordinate with internal/external resources (IS, programmers, Internet Channel Managers) in executing established digital initiatives.

Education, Qualifications, Skills and Experience

Essential

• Bachelor's Degree in relevant field
• Fluent English
• 5 + years digital marketing experience
• 3 + years of pharmaceutical or related experience
• Exceptional interpersonal, communication, leadership, and facilitation skills
• Project management experience
• Leadership experience while working with design, marketing, and technology teams
• Proven teamwork, excellent communication skills.
• Working knowledge of HTML and websites governance;
• Experience with SEO fundamentals and how to work within SEO platforms to optimize web pages;
• Experience with mobile, web analytics (Google Analytics or similar), search (SEO/SEM), content management, and digital media is preferred;

Desirable

• Veeva CRM expertise + Veeva Approved Email module will be a strong asset
• Marketing automation systems practical knowledge
• Experience of changing organizational attitude towards embracing online and/or digital marketing within pharma industry

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.

Date Posted

02-cze-2021

Closing Date

15-cze-2021

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.