At AstraZeneca we are guided in our work by a strong set of values, and we're resetting expectations of what a bio-pharmaceutical company can be. By truly following the science, we pioneer new methods, new thinking and bring unexpected teams together. Every one of our employees makes a difference to patient lives every day. In Global Sustainability you may not feel you're at the front line of research but your role in changing patients' lives is critical. Our mission is ambitious and it takes the skills of a collaborative team to really deliver on what science can do and to always put patients first.
We need great people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world. If you're swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you're our kind of person.

As part of the Commercial Excellence team AstraZeneca's Marketing Company Poland the Digital Marketing Manager will be responsible for co-creating and implementing the digital marketing strategy in cooperation with Global Digital Department and Marketing team for AstraZeneca's brands in Poland.

Typical Accountabilities

• Work with relevant members of the marketing team to develop digital campaigns;
• Managing digital campaigns for brand, product and technical services (emailing, approved emails, webinars, web services, applications);
• Planning and optimizing digital marketing budget;
• To keep track of the latest developments in digital to identify, prioritise and exploit technologies, platforms and methodologies to make optimize the reach and engagement with new and existing clients
• To monitor and report on a range of appropriate platform/ channel analytics and KPI's;
• To manage the external digital agencies and third-party relationship;
• Steward web initiatives through the medical, legal, and regulatory (MLR) review process;
• Provide recommendations for improvement and make suggestions for best in class services.
• Manage and/or coordinate with internal/external resources (IS, programmers, Internet Channel Managers) in executing established digital initiatives.

Education, Qualifications, Skills and Experience

Essential

• Bachelor's Degree in relevant field
• Fluent English
• 5 + years digital marketing experience
• 3 + years of pharmaceutical or related experience
• Exceptional interpersonal, communication, leadership, and facilitation skills
  Project management experience
• Leadership experience while working with design, marketing, and technology teams
• Proven teamwork, excellent communication skills

Desirable

• Veeva CRM expertise + Veeva Approved Email module will be a strong asset
• Experience of changing organizational mindset towards embracing online and/or digital marketing within pharma industry

Key Relationships to reach solutions

• Internal :Business Unit Directores, Brand Teams / Marketing Managers, Project Managers
• External: Third Party Suppliers

AstraZeneca is an equal opportunity employer.  AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.

Date Posted

28-sty-2020

Closing Date

23-lut-2020

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.