- Hold full accountability for Thailand’s digital technologies; digital in this case refers to technologies that are used to support engagement with our external stakeholders (doctors, patients, governments etc.)
- Take the lead in upskilling the business on digital concepts, technologies and best practices.
- Ensure the business take a long-term approach to digital initiatives, including advertising, technology updates and future content-planning.
- Enable a greater visibility within the business on digital analytics and value generated.
- Provide strategic input to commercial and medical teams within Thailand, with a focus on digital uplift and innovation.
- Develop a short-term plan and long-term roadmap to deliver business success through digital for the market.
- Coordinate with Thailand’s Head of IT and the Asia digital lead to ensure alignment of global and regional initiatives and strategy.
- Provide ongoing best practice, digital advice to the AZ business. Be the primary point of contact internally and externally for digital projects
- Deliver, Embed and communicate Digital analytics capabilities and communicate Insights to brand teams
- Ensure business satisfaction of digital is high, based on regular engagement surveys with the commercial / medical teams and leadership.
Education, Qualifications, Skills and Experience
- Degree or relevant business qualification
- Experience in the Pharmaceutical or similar industry is an advantage
- Proven experience in the development and launch of digital (marketing) initiatives, proven tangible portfolio is an advantage
- Deep experience of understanding (external) customer journeys and designing new customer experiences
- Entrepreneur, proactive mindset with excellent business awareness and understanding
- Excellent team-working skills (especially in a culturally diverse, demanding environment) and a willingness to get alongside issues, provide clear direction and drive results
- Strong track record of delivering Digital solutions with clear outcome metrics
- Ability to develop and create compelling business cases to promote new technologies and outcomes to the business
- Strong communication and influencing skills
Date Posted
22-Jan-2020Closing Date
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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