Digital Marketing Consultant
CaterpillarBeijingUpdate time: August 12,2019
Job Description
Description
Job Responsibilities:
As Digital Operations Consultant, the person will be working closely with district offices in China to develop our dealer digital capabilities to enable enterprise strategy of profitable growth.
Job Duties/Responsibilities may include, but are not limited to:
- Support Global Aftermarket Solutions Division (GASD) in regional execution of Get Connected Program and Stay Connected Program
- Lead the digital excellence program assessment and governance process with priority dealers (and on-pull dealers), working closely with district team, industry team & dealers to improve digital capabilities to enable business growth
- Support district and dealer to improve dealer digital capabilities, especially in connected assets management, data analytics, system/ process integration, condition monitoring and equipment management
- Offer expertise to dealer digital strategy & roadmap development and evolvement, leveraging digital transformation guide.
- Support deployment of Caterpillar digital tools, eg. Cat APP, MCC, Cat Inspect, Billing & Subscription and etc.
- Champion the adoption & growth of Caterpillar digital tools at dealership to improve operational efficiency
- Support the development or deployment of eCommerce (B2B, B2C) platform. Gather VOC/VOB for the Caterpillar eCommerce Team to develop the new B2C platform in China.
- Support country specific projects by providing digital functional expertise.
- Work closely with Districts, Cat Digital, GASD, CD&T, ITDD, China Operations Division and etc.
- Collaborate and partner with internal work stream owners to achieving common goals.
Qualifications
Required Qualifications:
- Rich experience in digital applications
- Good knowledge of customer application
- Preferred cross functional experience in aftermarket solutions, product marketing or/and product support
- Previous field rep experience.
- Demonstrated accountability and commitment to deliver results.
- Can do attitude and strong interpersonal skills including influencing people, lead the change, wining trust and collaboration
Desired Qualifications:
- Fluent in Chinese and English.
- Familiar with company policies and procedures.
- Previous experience of either digital, technology, marketing, strategy, CSA, Condition Monitoring or service.
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