Responsibilities

1.Support and execute the digital marketing channels, including company website, SEO/SEM, email, social media (Wechat, Linkedin, Youku, Tencent Video Station) and display advertising campaigns for regions

2.Generation & tracking of leads from various sources, engaging with the leads, studying analytics and refining campaigns and approaches by supervising CRM program development

3.Helps to create contents, maintain the Elite social media presence, making improvements and adjustments where necessary

4. Measure and report performance of all digital marketing campaigns, and assess against regional goals (ROI and KPIs)

5. Identify trends and insights and optimize performance based on the insights

6. Plan, execute, and measure experiments and conversion tests

7.Collaborate with regional sales team & distributors to leverage company website & online channels

8.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple online channels and customer touch points

9. Collaborate with agencies and other vendor partners

10.Assist in the evaluation of emerging technologies. Provide perspective for adoption where appropriate

11.Regularly update marketing database and facilitate the implementation of CRM

12. Support internal and external meetings/events as needed

13.Coordinate the design of Marcom materials (eg. Brochures, Sales Tools, banners etc), manage the inventory of printed tools and distribution through online channels

Requirements

1. Bachelor degree in marketing or a related field

2. Proven working experience in digital marketing

3.Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

4.Highly creative with experience in identifying target audiences and devising digital channels that engage, inform and motivate

5. Experience in optimizing landing pages and user funnels

6. Solid knowledge of website analytics tools

7 Working knowledge of ad serving tools

8. Experience in setting up and optimizing online campaigns

9. Strong analytical skills and data-driven thinking

10. Up-to-date with the latest trends and best practices in online marketing and measurement

上班地址：工业园区和顺路28号C幢

艾利特机器人公司成立于2014年，是一家由北京航空航天大学机器人所及清华大学精仪系博士、博士后发起成立的技术驱动型企业。研发中心位于北京中关村，公司研发人员70%以上为硕士研究生及以上学历， 生产基地6000平方，位于苏州工业园区 。
公司自成立以来凭借尖端科技力量，从控制系统开始逐步进入工业机器人、人机协作机器人的研发和生产， 同时开发了智能3D视觉系统和AI 人工智能应用。为广大用户提供焊接、冲压、3C、装配、搬运、切割、打磨等不同功能的机器人，以及相应的整体解决方案。 致力于为生产型企业提高自动化水平，降低人工及综合生产成本， 努力实现“智能”工厂，为用户和社会创造价值。