The Manager, Digital Marketing is responsible for developing and implementing strategy for Social and Digital marketing, including sub areas (e.g. website, lead management, digital media, social media).
He/She is also responsible for ensuring that each of the key markets has a development roadmap to achieve leadership across Social and Digital, and that the activities on the roadmap and plan are implemented on time and within budget.

#LI-LIC

Responsibilities :

• Plan and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels.
• Liaise with global digital team to further develop and plan digital strategies for local market.
• Plan, execute and own marketing campaigns and digital marketing initiatives to generate brand/franchise awareness, and drive traffic and sales and engagement.
• Manage digital agencies to support programs, campaigns and community management.
• Identify and negotiate partnerships for co-branded campaigns.
• Grow new digital platforms in mobile and social applications.
• Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs.
• Responsible for digital reporting/tracking and analysis.
• Manage digital budget and able to prioritize projects to meet team objectives.
  

Basic Qualifications :

• 5-8 years of marketing experience, with hands on experience in digital marketing campaigns and direct marketing programs
• Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
• Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
• Experience in effective consumer communication including creative strategy and messaging
• Negotiation and partner management skills
• Experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers
• Experience creating concrete, actionable marketing plans for new programs based on consumer research and hypotheses, without historical results
• Excellent written and oral communication skills and negotiation skills – particularly within large organizations
• Self-motivated, results-driven with excellent attention to detail
• Must be a strong team player