Accor Plus – Digital Marketing Manager, Greater China

Position: Full-time

Level / Experience: Middle Management/ 5+ years

Starting Date: Aug/Sep 2019 Preferably

Report to: General Manager, Greater China

About Accor Plus

Accor Plus is a subsidiary of Accor Hotels – the world’s leading hotel group with over 3,700 properties throughout 94 countries. Accor Plus is Asia Pacific’s most expansive travel, dining and lifestyle program. Members enjoy more destinations and styles at over 800 hotels, resorts and holiday apartments across 17 countries in the Asia Pacific. For more information please visit: www.accorplus.com

Overview

This role is responsible for designing and driving the digital market strategy for both the acquisition and retention of members. She/he will develop, implement, track and optimize Accor Plus member benefits through various digital and online marketing campaigns. She/he will manage digital marketing communication in developing and activating a segmented communication infrastructure. She/he will be developing the strategy to increase WeChat followers, work with vendors/Accor Hotels team to produce a digital platform for the Accor Plus membership.

He/she will support relationship marketing to explore corporate and partnership sales opportunities.

Responsibilities

• Contribute to membership retention and acquisition through a segmented channel communications strategy that attracts, informs and helps converts consumers into members.

• Design and manage a master communication strategy framework that leverages all digital channels including but not limited to WeChat, EDM, Online, website, etc.

• Oversee day-to-day implementation and analysis of the loyalty program-development and monitor success at the program, customer segment and campaign level to identify sales opportunity

• Work closely with the Accor Hotels Marketing and Loyalty Team

• Liaise with and manage vendors providing digital marketing services to Accor Plus

• Develop the infrastructure and content management with the goal of continuously improving member satisfaction and retention

• Design and manage lead generation campaigns for operations team

• Constantly review competitors in order to stay informed and maintain a competitive edge

• Support the research, development and execution of the corporate/partnerships sales business unit’s strategy, structure and operations.

• As a member of the China Executive Team has a shared responsibility for the company’s consolidated Greater China financial performance.

Requirements

• Minimum 5+ years’ experience in digital marketing role

• Bachelor degree /qualification in Marketing preferred

• CRM marketing experience within the following industries will be highly regarded: telecoms, financial service/banking, insurance, loyalty programs or retail organizations, hotels, airlines, etc.

• Strong analytical ability to interpret data and campaign results into meaningful and actionable insights for
  campaign optimization.

• Ability to effectively manage & work with multiple external agency partners to deliver agreed outcomes

• Experience in developing and managing customer lifecycle/trigger based email and website campaigns

• Strong project management experience and communication skills

• Detail oriented, ability to multi-task and work independently under deadline

• Ability to effectively leverage and manage marketing funds within agreed budget parameters.

• Outstanding verbal and written communication skills, fluent in both Chinese and English

• Skilled in MS Office, Photoshop, PowerPoint, Adobe Design

• Travel / tourism industry experience an advantage

• Well presented and able to represent the business to both internal and external stakeholders

• Able to work in small team to reach and exceed agreed expectations and timelines

上班地址：浙江中路400号春申江大厦501-504室