The Role Responsibilities

1. Campaign:

• Developing, implementing and managing online marketing campaigns, managing & enhancing brand awareness and user acquisition via digital method, including programmatic advertising, search advertising, CRM/SCRM and commercial data analysis.

• Using analytic tools to measure Ad/site traffic to better optimize marketing campaigns, email marketing, social media, display and search advertising.

• Track campaign performance through daily pacing reports, weekly analysis reports, and monthly reporting.

2. Strategy:

• Devising strategies to drive online traffic to AirAsia owned online channels

• Campaign strategy

• Advertising strategy

• Publisher negotiation strategy

3. Digital innovation:

• Managing & Improving the usability, design, content and conversion of website, APP and social media with product team.

• Identifying and evaluating new technologies and keep the company at the forefront of developments in digital marketing

4. Management:

• Good team management skill

• Excellent member coaching

• Stakeholders expectation management

Requirements:

1. Bachelor degree or above, 5+ years relevant experience in digital marketing with diverse roles

2. Excel expertise, Google data studio applier, good knowledge in database communication, sophisticated in SQL/R/Python is a strong plus.

3. Solid written and verbal communication skills in English

4. Creative: in approaches to digital campaigns, both in messaging and in the delivery mechanism

5. Project management: clear mind-set to drive priority, stick to the deadline and good communication skill, with PMP/PMI-ACP certificate is a strong plus

6. Able to work in a fast-paced environment of constant change

7. Thinking logically and acting fast

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