• Formulate and implement overall annual digital marketing plan, and also responsible for the digital marketing components of branding and offline driven marketing campaigns as well as overall KPI

  
  

• Owner of the following online channels to improve customer experience on online touchpoints in customer journey

• Social media

• Responsible for the content development (mainly wechat), based on business potential, focused product and customer behaviour

• Develop sales tool based on micro page / mini program

• SCRM analyst and utilization

• Customer club to improve customer intimacy

• Website - work with central team on website localization and optimization program

• SEO/SEM

  
  

• Execute the online campaign initiated by HQs and work with local product marketers to develop online promotion campaigns utilizing the above channels, email campaigns, webinars, etc...drive and measure leads generation and transaction, continuously improve ROI

  
  

上班地址：淮海中路98号金钟广场25楼