Job Responsibilities:

• Develop strategy and execution plan for digital and social media marketing, including audience segmentation, content development, KPI setting and result analysis for optimization
• Create engaging social media content on platforms including Facebook, Instagram, WeChat, YouTube to drive engagement and reach
• Develop content plans and negotiate content partnership to support business objectives
• Plan and implement online marketing campaign including web, mobile, social media, SEM and SEO
• Work with Design Team to develop and manage the website content
• Optimize performance by insightful analytics across platforms

Job Requirements:

• Degree or above qualification in marketing, communications, journalism, public relations or related disciplines
• Minimum 3-5 years of experience in digital content management experience, including in Facebook and Instagram, preferably in education industry
• Excellent interpersonal, communication, presentation skills and project management experience
• Organized with strong sense of responsibility
• Able to work well under pressure and manage multiple projects
• Native in English and Chinese
• Candidates with less experience will be considered as Assistant Digital Marketing Manager
• Work location will be at Causeway Bay office ;