Wecom is an E-commerce launchpad and a leader in product development that brings product brand ideas to life using its in-house product development, sourcing, warehousing and order fulfillment departments.

Leveraging its own supply-chain capabilities, the company will establish itself as a fully featured DTC e-commerce incubator able to consistently launch, manage and scale multiple brand portfolios and their sub-brands or franchises all under one roof.

We have the right tools, in-house supply-chain management, and the budget to provide you with the resources required to unlock your true e-commerce potential.

The Role:

You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Paid Search, while supporting SEO, Paid Social, Affiliates & Display across all our markets.

This is the perfect chance for someone with experience working within the Female Fashion (Activewear) industry managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.

Responsibilities:

• Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
• Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven.
• Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with influencers
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy
• Collaborate with developers to improve website capabilities and performance
• Ensure the user experience is technically flawless, and the brand is properly represented across all channels
• Manage product inventory and merchandising across the e-commerce experience
• Manage all e-commerce activities to ensure the brand is consistently presented across all digital channels
• Create a superior customer experience by working with the Operations and Finance teams
• Troubleshoot e-commerce issues and solicit customer feedback to improve service and digital experience
• Optimization of sales and increase conversion rates
• Partner with cross functional teams to drive business and execute new business strategies
• Maintain and create processes documentation to drive team efficiencies
• Collaborate on efforts to improve the online experience by funneling ideas into the Ecommerce roadmap process
• Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
• Share concepts with CEO to gain alignment
• Measure and report on success of initiatives and campaigns
• The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels – broad based thinker with global exposure and insights
• Resources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brand
• Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.
• Must be accountable and organized with the ability to handle a multitude of projects.
• Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.

• Bachelor/Master’s degree in marketing or a related field 
• 5+ years related experience in digital marketing
• Either have experience at running an E-commerce store(s), or have worked for an E-commerce company.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Must have a strong E-commerce understanding
• Must be very effective at copywriting
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• BONUS: Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement