Position Description:
This role of Digital Marketing Manager is that of a budding leader who is an
innovative solution finder, strategic & analytical thinker driving the biggest
bang for each buck spent and is extremely passionate about making a mark in
both the digital domain and the marketing field. Should be comfortable with
Technology - soft/hardware, and open to exploring new age media solutions. A
go-getter who has done path-breaking work that has won accolades and helped
grow the business and is hungry to make a mark in this field. Should have an
entrepreneurial streak and an ability to adapt to ever changing competitive
environment. .

We are looking for a Digital Ninja who can take the current Motorola & Lenovo
smart phone digital footprint to the next level and set industry benchmarks in
creativity and efficiencies. He would be expected to run the overall Digital
marketing vertical managing the following:

• Developing and executing the digital marketing strategy for Motorola &
Lenovo smart phones in India, including social media marketing, online
advertising, community management, mobile marketing programs, SEO, SEM & ORM
to achieve Marketing & Business objectives
• Preparing annual budget for the digital vertical, monitor competitor
strategies and industry trends
• Identify consumer insights & purchase behavior to develop communication
strategy across owned & earned digital platforms
• End to end management of Digital & Social media campaigns – creative,
innovations and media for the New Product Launches (Tease, Launch and
Sustenance) to drive awareness and generate demand.
• Co-ordination with product, sales & global marketing teams to ensure that
our campaigns further build on the product proposition and help us meet the
defined business objectives.
• Managing e-comm Partner relationships for Digital & Social Presence for our
devices on their platforms
• Improving positive sentiment around brand with proactive and reactive
content seeding
• Inspire and engage the agency and key publishers to deliver campaigns that
stand–out .
• Motivate the internal and agency teams to deliver exceptional performance
• Set KPI metrics for agency and media partners
• Execute Industry-first innovations that establish Motorola as a leader in
this domain.

Position Requirements:
Desired Skills and Competencies
• Min – 8 years of experience in Digital Marketing domain preferably in tech
industry – IT, Telecom.
• In-depth knowledge of Digital Brand Communication, Social Media Marketing,
Analytics, SEO & SEM, Online reputation Management, Campaign Management,
Digital Researches
• Familiarity with digital media landscape in India and its role in the
overall marketing mix.
• Proven track record of delivering successful digital media solutions.