Digital Marketing Manager, Marketplace Marketing
AmazonShanghaiUpdate time: November 21,2022
Job Description
Job summary
Amazon Global Selling is one of Amazon’s business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s 300+ million worldwide active customer accounts including 150 million+ Prime customers, as well as millions of business buyers in worldwide Amazon marketplaces. Today, more than 50% of Amazon's total sales come from third-party sellers’ selections.

In China, the Global Selling team is responsible for recruiting local businesses to sell on Amazon’s 14 overseas marketplaces, and supporting these businesses’ long-term success and growth on the Amazon. Our vision is to be the first choice for all types of Chinese business to go globally.

We’re now seeking a multi-talented, customer-centered, data-driven, deadline-oriented marketing manager to drive new seller onboarding experience. In this role, you will be dive deep into new seller on-boarding and early success journey, drive prospects to launch conversion, and facilitate new Sellers’ onboarding and ramp-up in their early days through marketing initiatives.

Responsibilities:
· Design and execute the sellers on-boarding experience from potential prospects to post-launch;
· Define KPIs, design and track marketing metrics and always seeking ways to improve;
· Design and implement scalable marketing programs to drive prospects-to-launch conversion and high value products adoption;
· Identify effective channels, including but not limited to social, email, live broadcast, etc. to implement sellers experience improvement;
· Discover seller on-boarding insights to optimize on-boarding process and offerings;
· Build trusted relationships with internal stakeholders, including sales, account management, business intelligence, and product teams;
· Manage agency partners and control relevant budget.

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