Job Summary:

The Digital Marketing  Manager will be primarily focused on developing & executing the Digital Marketing strategy for all AZ promoted brands. The Digital Marketing Lead will be responsible for a wide variety of projects, including, but not limited to HCP and Patient Marketing through digital platforms.

Key Areas of Responsibility:

• Demonstrate in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities through digital, in line with brand strategy
• Contribute to the development of marketing digital promotional materials aligned with brand strategy
• Identify actionable brand insights that help shape brand strategy and direction through digital solutions
• Support and build collaborative relationships with the cross functional teams (marketing, sales, market access, IT & medical)
• Research trends, platforms, and experiences that can drive innovation and performance
• Generate monthly reports on our marketing campaign’s performance
• Optimize website and social media channels for SEO as well as usability
• Manage art and copywriting professionals (outsourcing where needed)
• Analyze key metrics that unit our website traffic and our service quotas
• Partner with advertising and media specialists to increase marketing results
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
• Communicate with our SMT about digital marketing goals and results
• Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
• Manage brand budget to ensure maximum ROI for investments, and that annual budgets are not exceeded

Minimum Criteria & Personal Attributes:

• Bachelor’s degree and a minimum of 3-5 years pharmaceutical/biotech sales/marketing experience or related experience IS REQUIRED
• Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, project management and execution, financial and budget management experience required
• Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
• Ability to work independently, with a sense of urgency
• Demonstrated strong attention to detail
• Have exceptional, oral and written communication skills, and be well versed in Microsoft Office applications (PowerPoint, Excel etc.)
• Passion for building brands with strategies and tactics that deliver on our customer’s needs. 
• Strong analytical, project management, fiscal management, decision making & problem-solving skills.   
• Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals.

• Strong and dependable leader who builds trust with management and across all stakeholders and cross functional groups including sales, sales training, and managed care teams. 
• Transparent, ethical, and honest, and help foster a culture of the same within their team.
• Ability to work in virtual highly matrixed teams with high performance and cross functionality.

Application Process:

• Apply through workday before July 29th, 2021 enclosing an up-to-date CV.

Next Steps and Selection Approach:

• Short listed individuals will be contacted and asked to attend an interview within one week from deadline. The recruitment process is likely to involve interviews and personal/psychometric analysis if necessary.
• Only candidates meeting the minimum job requirements as outlined above will be interviewed.

Kindly abide to due date and best of luck to you all.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.