Do you want to work for a global company where promoting gender equality is central to our vision of creating a truly diverse and inclusive business? Where everyone matters, and everyone belongs? As a Digital Marketing Manager, you will be in charge of planning and managing marketing campaigns that promote Eaton’s brand, products, and services. It will include planning campaigns, analyzing metrics, and identifying trends. Your main responsibilities: Develop and implement comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with business priorities Make recommendations on how to set up/improve digital tools/processes, scoring models, nurturing campaigns etc Oversee and coordinate various content platforms Work with segment and channel marketing to create suitable content for each stage of a customer’s digital journey and to improve marketing results Review and optimize the design and content of all online assets including company website and social media pages Improve the design, UX, traffic, and content of the website Plan and control of the digital marketing budget and spend by allocating budgets to different channels Use A/B testing to optimize digital marketing performance Regularly analyze the results and effectiveness of campaigns to generate monthly reports and deliver actionable insights and recommendations to drive improved customer engagement Work on Search Engine Optimization Ensure that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders Identify the latest digital trends and technologies affecting our industry As SME, coach and train marketing, PM & sales teams on digital marketing topics Qualifications Your essential skills we are looking for: Bachelor degree required in business or marketing In-depth understanding of digital environment, supported by several years of relevant experience in this area Solid understanding of data privacy regulations (GDPR) Extensive knowledge of web design principles Strong project management skills In-depth knowledge of various social media platforms Solid understanding of Website analytics, SEO, marketing metrics & A/B testing Solid understanding of Content Marketing System (CMS), preferably Adobe Experience Manager and Percolate Solid understanding of email/marketing automation platforms, preferably Oracle Eloqua Experience working with cross-functional teams in a dynamic matrix environment Knowledgeable on the latest trends and technologies in digital marketing and digital sales enablement HTML, CSS basis knowledge would be beneficial Fluent in German and English What we offer to you Flexible working solutions (hybrid working models, flexible working hours, part time etc.) are implemented across different EMEA locations, check out with the site HR what type of flexible working solution is available for this role. We make ethics and culture matter – You will enjoy working in supportive and collaborative workplace where ethics and safety are in our DNA We make your growth matter - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people’s lives and the environment through power management technologies. What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Marketing Region: Europe, Middle East, Africa Organization: ES EMEA Sales and Marketing Core Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Hybrid Does this position offer relocation?: No Travel: Yes, 10 % of the Time