Title: Digital Marketing Manager (f/m/d) - Siemens Advanta Location: Munich, Germany or other major Siemens Advanta Locations Mode of Employment: Permanent / Full-time We are the catalyst for the industrial world’s digital transformation. Siemens Advanta unlocks the digital future of its clients by offering end-to-end support on their unique digitalization journey. We are advisors and a trusted solution partner in digital transformation and industrial IoT with a global network of more than 9.000 employees in 10 countries. Highly skilled and experienced experts offer services which range from consulting to design & prototyping to solution & implementation and operations. We aim to create a tangible impact on society by bringing state-of-the-art IoT use cases to life. We need game changers like you, to bring the next level of smart manufacturing and infrastructure from mere concept to reality, develop tomorrow’s smart cities, and address the most critical digitalization challenges across a comprehensive range of industries. What part will you play? As part of the marketing team, you will be responsible for the further development of our digital strategy and marketing ecosystem as well as the conceptual development and operational implementation of campaigns and thought leadership content via various digital channels. You develop our digital marketing ecosystem in terms of channels, system landscape, lead management and content You will also develop campaign strategies for Search and Paid Social (mainly LinkedIn) and implement them operationally Furthermore, you are responsible for the further development of the website, both on a conceptual and content level, including SEO and analytics You develop landing pages for campaigns You evaluate the performance of marketing activities and continuously monitor the corresponding KPIs on all channels In addition, you are responsible for agency management and coordination of partners You screen digital trends and evaluate the potential benefits You form the interface to internal stakeholders from central marketing You will define objectives and KPIs per campaign as well as in-flight optimization, carry out performance analyses, create digital reports and take over the derivation and implementation of recommendations for action You develop a keen understanding of Siemens Advanta’s offerings and thought leadership content – working closely with the content team to design & continuously improve the digital channels and to check, optimize, and contribute to the content based on relevant KPIs What you need to make real what matters. You have successfully completed a university degree in digital marketing or a comparable education You bring with several years of professional experience, ideally in the B2B sector and with international experience in the areas of Web, CRM, Paid Social and Search You bring a high degree of understanding for the interaction of all digital marketing and sales channels You can demonstrate a very strong affinity for target group-oriented campaign management based on customer journeys You also have a very good understanding of data analytics for the data-based optimization of campaigns Furthermore, you distinguish yourself through a creative mindset, with the will to try out and build up new things You have knowledge in using common marketing software such as Web CMS, CRM systems, editorial tools etc., ideally Adobe AEM & Analytics, Drupal, Salesforce, Sprinklr, LinkedIn and Campaign Manager You have very good English and German language skills Strong communication skills, the ability to work in a team, flexibility, assertiveness as well as a self-confident and confident appearance round off your profile FAQ - if you need further information on the application process. Organization: Advanta Company: Siemens AG Experience Level: Mid-level Professional Job Type: Full-time