.

Digital Marketing & Offsite SEO Manager, Slough

They key purpose of the Digital Marketing & Offsite SEO Manager role is to lead and define the digital marketing approach with a focus on SEO across brands for Mars Wrigley Europe as we look to create more omni-channel brand experiences. This role will sit within the European Brand and Content Team and will work to determine the role of onsite search as part of the digital marketing mix.

What are we looking for?

• You will have proven experience in relevant marketing role where SEO strategy and implementation was a key part of the role
• You’ll be able to demonstrate digital communication specialization with understanding and managing end to end platform experiences
• You will have the ability to set and achieve goals and manage multiple projects and priorities
• You’ll be a communicator at the core –across multiple platforms, influencing across the business and with external partners

 

What would be your key responsibilities?

 

• Responsible for driving the MW Europe offsite search and digital marketing approach in line with our Global strategy.
• Drive digital marketing elements of brand and content campaigns and align on where we drive our audiences to (a brand site vs a retailer site vs a social platform)
• Responsible for writing optimised brand experience and advertising copy across our websites and where relevant our retailer touchpoints.
• Lead the optimisation of content and media across Google and any other relevant non retailer sites/ platforms.
• Ensure our owned websites and brand campaigns and are designed with the consumer journey in mind.
• Define the briefing process and offsite search principles/ SEO requirements for local markets to activate with media teams.
• Measure, Track and Share learnings across SEO test and learns and campaigns.

 

 

What can you expect from Mars?

 

• A competitive salary, yearly bonus, and benefits package that makes you feel rewarded for you work. 
• Equal Parental Leave:  All new parents at Mars UK have the chance to take 52-weeks off, with 26 paid at 90% salary. 
• A company that doesn’t just understand the importance of work-life balance, but actively encourages it with Mars Be Well Initiatives.
• Mentoring and support for your development from day-one, including access to renowned Mars University.
• More than just a career; work for Mars and you join a purpose-drive organization trying to build a better world tomorrow.

 

Closing date: 06/06/2021

To open a dialogue, please click on the APPLY button below. We look forward to hearing from you!

 

#LI-LG1

.