Digital Marketing Program Manager
Texas InstrumentsTaibeiUpdate time: June 5,2019
Job Description
Digital Marketing Program Manager
- (190000RP)
About TI
Texas Instruments Incorporated (TI) is a global semiconductor design and manufacturing company that develops analog ICs and embedded processors. By employing the world’s brightest minds, TI creates innovations that shape the future of technology. TI is helping about 100,000 customers transform the future, today. We’re committed to building a better future – from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities and developing great minds. Put your talent to work with us – change the world, love your job!
Texas Instruments Incorporated (TI) is a global semiconductor design and manufacturing company that develops analog ICs and embedded processors. By employing the world’s brightest minds, TI creates innovations that shape the future of technology. TI is helping about 100,000 customers transform the future, today. We’re committed to building a better future – from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities and developing great minds. Put your talent to work with us – change the world, love your job!
About the job
At Texas Instruments (TI), our customers are at the core of everything we do, and our Digital Marketing Program Managers are key participants in this engagement. The Digital Marketing Program Manager develops and executes worldwide digital marketing strategies that influence customer action toward revenue in direct support of business goals and objectives.
This position requires a solid understanding of marketing technical products to an engineering audience and the ability to grasp highly technical concepts. This position manages processes across multiple teams and disciplines, making strong project management, communication skills and data analysis skills essential.
Responsibilities include:
At Texas Instruments (TI), our customers are at the core of everything we do, and our Digital Marketing Program Managers are key participants in this engagement. The Digital Marketing Program Manager develops and executes worldwide digital marketing strategies that influence customer action toward revenue in direct support of business goals and objectives.
This position requires a solid understanding of marketing technical products to an engineering audience and the ability to grasp highly technical concepts. This position manages processes across multiple teams and disciplines, making strong project management, communication skills and data analysis skills essential.
Responsibilities include:
- Serve as primary interface and partner to key business stakeholders
- Serve as interface and partner to functional experts including external agencies and regional counterparts
- Develop global digital marketing strategies/plans that accelerate business and marketing objectives and drive website registrations, leading to more intelligence to influence customer decisions earlier
- Define integrated digital marketing programs that promote new and existing products; build perception of category leadership and/or influence customer action toward revenue
- Work across marketing teams to assess content and positioning on ti.com and non-TI sites, prioritizing and executing on improvements
- Measure/analyze performance of all web activity, including traffic, content views/downloads, customer activity and contact growth, as well as digital marketing programs; take action based on analysis; communicate results and action plans to business stakeholders
- Manage marketing mix strategy continuously (spend and placement) for best ROI including search, display, aggregator websites, automated campaigns, social/influencer marketing, etc. Use insights from customer behavior to define and optimize campaigns. Also manage external agency resources
- Manage budget as appropriate
- Coordinate with regional counterparts to ensure worldwide alignment and execution
Key Qualifications
- 5 – 8 years’ relevant experience in marketing/communications, with at least 2 of those in online marketing or digital marketing
- Bachelor’s Degree in business, communications or journalism, Master degree is optional
- Knowledge of the high-tech or semiconductor industries are preferred, but not required
- Expert in content development, channel optimization, brand consistency
- Experienced with social media and content integration
- Collaborative working style, with ability to work independently, as well as with team members at all levels of the Company
- Excellent writing and editing skills, with a passion for and proven history of successful brand storytelling across media.
- Must be organized, detail-oriented and able to prioritize multiple projects.
- Must be solution oriented and focused on results
- Self-motivated; able to own projects and execute in a timely manner.
- Familiarity with analytics and meaningful measurement.
- Ability to work effectively in a fast, flexible and innovative environment
- PC skills including PowerPoint, Word, Excel, SharePoint
- Fluency in English, and Chinese
Primary Location TW-TW-Taipei
Work Locations Taipei > Taiwan, Taipei 13F, Hung Tai Center, 168 Dun Hua North Road Song Shan District Taipei 10548
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Job Posting Mar 11, 2019, 9:05:26 PM
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