Digital Marketing Specialist

The Digital Specialist is responsible for executing and implementing the campaigns for a roster of strategic clients across SEO and Biddable Media.

Responsibilities

• Executes strategic plans developed by Media Analysts to improve paid search campaign performance or a roster of clients with scheduled deliverables and documented progress
• SEO Implementation and technical audits. (if applicable)
• Assists in building all Biddable Media tactics such as campaign architecture, keyword development, ad copy writing, tracking/analytics,testing and optimization
• Tracks and manages budget spending and campaign performance for client roster on a daily basis
• Interprets weekly analytical reports, with specific optimization suggestions to improve campaigns’ performance for Media Analyst’s reviews and approvals
• Implement daily media operations to enhance the effectiveness of advertising campaigns
• Maintain a sound understanding of client and agency opportunity costs and growth opportunities
• Contributes to client presentations and meetings when necessary
• Support and research external Business Development and Marketing initiatives such as sales pitches, case studies, corporate blog, etc.
• Assists in brainstorming upselling strategies, establishing processes and enhancing communications within client Account teams
• Maintains strong relationships with all search engine and technology vendor teams
• Builds expertise in utilizing all advertising platforms and vendor technology with passing certification programs

Job Qualifications

• 1+ year experience working in interactive media is preferred (prior experience at a search engine or interactive advertising agency will be strongly considered) Proven Passions in the Digital Marketing Industry, including SEM, SEO, Social Media, etc.
• Proven Passions in the Digital Marketing Industry, including SEM, SEO, Social Media, etc.
• Basic understanding of Online Marketing or SEM industry is a plus
• Process oriented, with the ability to multi-task – time management skills are critical
• Strong communication skills, including ability to facilitate negotiations in complex situations
• Extensive knowledge of Microsoft Excel and PowerPoint
• Excellent quantitative analysis skills
• Fluent in writing and speaking in Chinese
• Bachelor's Degree

Job Type: Full-time

Job Type: Full-time

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