Digital Marketing Specialist – Graduate
LenovoBasingstoke, england, united kingdomUpdate time: March 23,2021
Job Description
Position Description:
Are you a creative, proactive, analytical and hands-on digital marketer with a
love for technology?
Would you like to work for the world’s largest PC & Tablet manufacturer, the
inventor of the personal computer and mobile phone? A company that sells 4
devices every second of every day and picked up more awards than any other
company at this year’s Consumer Electronics Show in Vegas? Are you a digital
marketing guru with a flair for analytics? Do you love getting under the skin
of the online customer?
If so, then this role could be for you!
This exciting role is responsible for ensuring Lenovo is best positioned as
the world-class premium brand that it is, wherever we can be found online.
Developing our market-leading digital customer journey, and ensuring
prominence and preference at all online touchpoints. You will report to the
Marketing Director in the UK.
We strive to do things differently, so bringing a fresh way of thinking,
creativity, and surprise to everything we do is the hallmark of our marketing
efforts.
The role will include, but not limited to:
Online Lenovo User Experience (3rd party websites)
• Analyse and audit UX and customer journey across etailer websites (B2B and
B2C) when purchasing Lenovo product
• Propose and develop improvement actions, and work closely with agencies to
develop best-in-class online content and tools across the B2B and B2C digital
landscape.
Traded Online Media Management
• Liaise with product managers to define sponsored product / traded media
focus, priorities, and targets and set up activity within defined media
platforms.
• Plan, develop & execute weekly budget investment plan, with daily
performance review and fine-tuning of investment or portfolio as required.
• Develop and refresh regular management reporting dashboard
Etailer Co-Marketing Support
• Support the marketing team with the execution of joint marketing programmes
with selected key etail partners
• Ensure all the assets, copy, and tools are supplied as defined by the
quarterly marketing plans within given deadlines.
• Brief and liaise with marketing or creative agencies to develop any missing
assets.
We will support you to keep abreast of the latest developments in the online
landscape and media trends, and want your inspiration by examples of
outstanding digital execution to drive Lenovo’s thinking.
#### Position Requirements:
Here are some of the things that we think will be valuable in this role, but
we’re also open-minded, so if you recognise yourself in any of these traits,
then we’d love for you to send us an application.
Ideally 1-2 years practical digital marketing or e-commerce experience,
preferably in a technology sector.
Essential attributes:
• Degree level or equivalent education in a marketing, e-commerce, or business
discipline
• Good understanding of the online marketplace and dynamics
• Facility with data analysis and interpretation
• Strong commitment attitude, focussed on results
• Comfortable in front of customers, business partners, agencies, and
management
• Self-motivated and a pro-active mentality
• Energetic, implementation-driven, and “can do” attitude
• Excellent presentation and communication skills: able to present
ideas/strategies/products in a clear, concise, and convincing manner.
• Strong team working skills, but equally comfortable working individually.
• Networking skills; facility in communicating across the company matrix
• Good influencer: able to convince a sales team or retailer
• Can work well under pressure and looks to problem solve
• Outstanding creativity – drive to do things differently
• Well-developed skills in Excel, and additional BI tools an advantage
Desirable attributes
• Deep understanding of etailer PC business, processes, and ways of working
• Understanding and experience of SEO & SEM, keywords, and traffic
optimisation.
• Experience of web analytics platforms (e.g. Adobe Analytics, Google
Analytics etc.)
• Financial acumen and budget management skills
This role is office based (Basingstoke, Hampshire) and occasional UK-wide
travel will be required (visiting customers, partners or agencies). However,
as per the government guidance, the successful individual would be working
from home until further notice.
Lenovo is an Equal Opportunity Employer and does not discriminate against any
employee or applicant for employment because of race, colour, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class. Find out more
about what Lenovo is doing to support and drive diversity and inclusion here;
https://www.lenovo.com/gb/en/about/diversity/
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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