Digital Marketing Specialist(Social Media)
赛默飞世尔科技有限公司ShanghaiUpdate time: August 16,2019
Job Description
上海市 浦东新区
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work. Surrounded by collaborative colleagues, you’ll have the support and opportunities that only a global leader can give you. Our respected, growing organization has an exceptional strategy for the near term and beyond. Take your place on our strong team, and help us make significant contributions to the world.
The objective of this position is as the member of China Digital Center Solution to support the social media communication and activities to drive the brand/product awareness and company e-commerce revenue growth.
Responsibilities:
1. Social Content Editing & Planning
  • Manage and supervise social agency to develop content and creation based on e-business marketing campaigns, products, promotional and emotional calendar.
  • Management of social media presences to drive brand & e-commerce awareness and commercial KPIs.
  • Support supervisor on Social campaigns plan, activation and reports, etc.
2. Social Platform Operation
  • Work with other BUs and vendors to seek opportunities such as content delivery, creative assets (digital video or animation etc.), interactive social activities and other distributions to increase social media account user base and bring traffics to website e-commerce platform
  • Maintain social CRM, Monitor data and analysis in terms of traffics, user/fans base, activation, retention, conversion rate, booking and revenue, etc. to find opportunities to enhance the social experience and social E-commerce.
  • Work with IT on the technical issues to clarify the customer path and build social e-commerce function or help social projects.
  • Support to keep a close watch on social monitoring and competitor tracking, as well as social media trends, actively drive efficiency and optimization
3. Social Customer Service
  • Manage customer service on social media including WeChat customer comments and social guest service
  • Discover the potential customer needs, manage and maintain a positive relationship with customers
  • leverage social CRM and work with data science team to rolling out consumer portraits and building customer segments. Trying to retarget and convert them. Build a good customer journey
Minimum Qualifications:
  • Bachelor degree minimum, prefer in Marketing, Biology, etc.
  • At least 2 years specifically working on WeChat operation
  • Deep passion for creating and managing content
  • Self-driven, collaborative, creative, and energetic
Preferred Qualifications:
  • Relevant industry (e.g. Biology) and position.
  • Fluent in both English and Mandarin
  • Good communication skills
  • Understanding of WeChat platform including mini-apps
At Thermo Fisher Scientific, each one of our 50,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer. Apply today http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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