DIGITAL MARKETING SPEICALIST (ENT)

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Responsibilities:

1. Planning, setting up and tracking paid promotion for display, video, PPC and social media campaigns to raise awareness of DJI Enterprise products among target audiences in public safety, energy, construction, agriculture and infrastructure；
2. Regular campaign analysis, optimization and communication of results/insights to management; linking advertising and content marketing efforts to web traffic, lead generation and sales.；
3. Regular monitoring of web analytics data and DJI Enterprise platform data from LinkedIn, Twitter and Hubspot；
4. Creating and refining benchmarks and best practices for all DJI Enterprise online campaigns.

Requirements:

1. 2+ years experience in international digital marketing, setting up and managing paid campaigns on Google Ads, Google DCM, YouTube, Facebook and Twitter；
2. Certified or have experience with Google Ads, Facebook Blueprint, Google Analytics. SEO experience a plus；
3. Data visualization experience - Google Data Studio, Tableau etc；
4. Experience with Hubspot, Salesforce a plus；
5. Interest in the commercial drone industry and in identifying online opportunities to increase awareness and adoption of DJI Enterprise products and services.