Accor Plus – Digital Marketing Supervisor, Greater China

雅高A佳 — 市场营销主管，大中华区

Position: Full-time

职位性质： 全职

Level / Experience: Junior Management/ 5+ years

水平/经验： 初级管理层/ 5年以上工作经验

Starting Date: August/ Sep 2019 Preferably

开始日期： 2019年8月/ 9月

Report to: General Manager, Greater China

汇报对象： 大中华区总经理

About Accor Plus

关于雅高A佳

Accor Plus is a subsidiary of Accor Hotels – the world’s leading hotel group with over 3,700 properties throughout 94 countries. Accor Plus is Asia Pacific’s expansive travel, dining and lifestyle program. Members enjoy more destinations and styles at over 800 hotels, resorts and holiday apartments across 17 countries in the Asia Pacific. For more information please visit: www.accorplus.com

雅高A佳是雅高酒店集团的子公司，雅高酒店集团是全球前列的酒店管理集团，在94个国家管理着3700多家酒店。雅高A佳是亚太区最为广泛的忠诚项目，涵盖了旅游、美食和生活方式。会员可以在亚太区17个国家的800多家酒店、度假村和度假酒店享受更多的目的地和生活方式。更多详情请浏览网站：www.accorplus.com

Overview

概况

This role is responsible for designing and driving the digital market strategy for both the acquisition and retention of members. She/he will develop, implement, track and optimize Accor Plus member benefits through various digital and online marketing campaigns. She/he will manage digital marketing communication in developing and activating a segmented communication infrastructure. She/he will be developing the strategy to increase WeChat followers, work with vendors/Accor Hotels team to produce a digital platform for the Accor Plus membership. He/she will support relationship marketing to explore corporate and partnership sales opportunities.

该职位以获取和稳定会员为目标，策划和推动数字市场战略。通过多种数字和在线市场营销活动，拓展、执行、跟进和优化雅高A佳会员利益；以开发和激活部分通信基础设施的方式开展数字市场沟通；开发能增加微信粉丝数量，与供应商/雅高酒店团队合作的策略，为雅高A佳会员创建数字平台。

Responsibilities

职责

• Contribute to membership retention and acquisition through a segmented channel communications strategy that attracts, informs and helps converts consumers into members.

运用分段渠道沟通的策略，以吸引、通知和帮助的方式将消费者转化为会员，从而进一步稳定和获得会员。

• Design and manage a master communication strategy framework that leverages all digital channels including but not limited to WeChat, EDM, Online, website, etc.

设计和管理针对所有数字渠道的主要沟通策略框架，包括但不仅限于微信、EDM、线上和网站等。

• Oversee day-to-day implementation and analysis of the loyalty program-development and monitor success at the program, customer segment and campaign level to identify sales opportunity

监督日常执行，分析忠诚项目的开展，监管在项目、客户群方面的成功率，确定活动级别从而挖掘销售机会。

• Work closely with the Accor Hotels Marketing and Loyalty Team

与雅高酒店市场和客户忠诚团队紧密协作

• Liaise with and manage vendors providing digital marketing services to Accor Plus

联络和管理为雅高A佳提供数字市场服务的供应商

• Develop the infrastructure and content management with the goal of continuously improving member satisfaction and retention

开发以持续提高会员满意度和稳定性为目标的设施和内容。

• Design and manage lead generation campaigns for operations team

策划和管理运营团队的活动

• Constantly review competitors in order to stay informed and maintain a competitive edge

不断评估竞争对手，以保持消息灵通和竞争优势

• Support the research, development and execution of the corporate/partnerships sales business unit’s strategy, structure and operations.

支持合作伙伴的销售业务部的策略的研究、开发和执行

• As a member of the China Executive Team has a shared responsibility for the company’s consolidated Greater China financial performance.

作为中国执行团队的成员，承担大中华区公司共同的财务业绩。

Requirements

要求

• Minimum 5+ years’ experience in digital marketing role

五年以上数字市场方面的相关经验

• Bachelor degree /qualification in Marketing preferred

本科学历/ 有市场方向资质者优先

• CRM marketing experience within the following industries will be highly regarded: telecoms, financial service/banking, insurance, loyalty programs or retail organizations, hotels, airlines, etc.

有下列行业客户关系营销的市场经验者优先：电信、金融服务/银行、保险、会员忠诚项目或零售、酒店、航空等

• Strong analytical ability to interpret data and campaign results into meaningful and actionable insights for

campaign optimization.

对数据和营销结果有很强的分析能力，能为优化活动提出有意义和可执行的见解。

• Ability to effectively manage & work with multiple external agency partners to deliver agreed outcomes

有效管理的能力，并能与多个外部合作商达成一致结论

• Experience in developing and managing customer lifecycle/trigger based email and website campaigns

运用开发和管理客户生活周期的经验，触发基于邮件和网站的活动

• Strong project management experience and communication skills

强烈的项目管理经验和沟通技巧

• Detail oriented, ability to multi-task and work independently under deadline

注重细节，同时处理多个任务的能力，并在限定时间内独立完成工作

• Ability to effectively leverage and manage marketing funds within agreed budget parameters.

运用有效的手段，管理预算范围内的市场资金

• Outstanding verbal and written communication skills, fluent in both Chinese and English

优秀的口头和书面沟通技巧，熟练的中英文

• Skilled in MS Office, Photoshop, PowerPoint, Adobe Design

良好的MS Office, Photoshop, PowerPoint, Adobe Design 操作技巧

• Travel / tourism industry experience an advantage

旅游行业的经验是加分项

• Well presented and able to represent the business to both internal and external stakeholders

能良好地作为业务代表协调内外部的利益相关者

• Able to work in small team to reach and exceed agreed expectations and timelines

在约定的时间截点内，通过小团队工作的方式达到或超出约定的期望

上班地址：浙江中路400号春申江大厦501-504室