Digital Production Specialist
126013BR
 
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

How will you make an impact?

In this position, you will manage the development and execution of digital tactics in our marketing automation platform, Eloqua. Supporting the CMD Digital Production team, this role will act as a marketing automation and email production specialist developing and providing recommendations on digital execution and infrastructure to increase overall customer engagement, optimize lead generation, nurturing, and drive new e-commerce opportunities.

What will you do?

• Work with marketing specialists to create and execute marketing automation and email campaigns.
• Use analytics/data to provide actionable feedback to improve digital tactic performance.
• Build and optimize digital program templates (email, nurture, advertising, events, etc.) and asset templates (email, pages, forms and reports).
• Leverage contact segmentation for efficient and effective campaign targeting.
• Understand and ensure compliance and opt-in policies are adhered to throughout all Email marketing campaigns.
• Understand and ensure corporate brand and compliance standards are met.
• Make recommendations for marketing automation/technology enhancements based on industry trends and innovations.

How will you get here?

Education

Minimum of 5 years of related experience with a Bachelor's degree in related field; or 3 years and an advanced degree or equivalent work experience.

Oracle Eloqua CX Marketing Certified Implementation Specialist Certification preferred

Experience

• 4+ years digital marketing experience with emphasis on marketing automation as an administrator/power user (Eloqua preferred).
• Experience working with an enterprise content management system (Adobe Experience Manager preferred).
• HTML/CSS experience preferred
• Experience with Adobe Creative Suite, particularly Photoshop, for image formatting and editing
• Experience working with a CRM tool (Salesforce.com preferred).
• Experience with personalization using Adobe Audience Manager and Adobe Target preferred

Knowledge, Skills, Abilities

• Ability to build, evolve, and maintain marketing automation campaigns within Eloqua
• Knowledge of email marketing best practices and efficiencies
• Attention to detail and strong organizational skills with the ability to work on concurrent projects with tight deadlines
• Strong analytical and critical thinking skills
• Able to communicate confidently and effectively at all levels of the business and to various stakeholder groups, both in writing and verbally
• Self-motivated individual with excellent interpersonal skills
• Proven ability to build relationships and work independently