Digital Senior Marketing Executive
CHINESE PHARMACEUTICALS (HK) CO., LIMITEDKwun tongUpdate time: October 17,2020
Job Description
Responsibilities:
- Responsible for full spectrum of promotion on different platforms, including digital and traditional media platforms
- Responsible for managing the assigned product portfolio, including operation, budget, marketing and performance monitoring
- Formulate and execute digital marketing strategies (including but not limited to website, social media, SEM, SEO, EDM, display advertising)
- Develop, plan, execute and track social media platforms (Facebook, Youtube, Google, Instagram etc.);
- Content management and copy writing
- KOLs communication and coordination
- Support any ad hoc project
- Degree holder in Degree in marketing & business related discipline;
- Min 3 years or above working experiences in the field of digital media, with proven record in achieving results is definitely an asset;
- Knowledge in facebook management and advertising is must
- Solid experience in terms of integrated ATL, BTL and Online solution and execution;
- Knowledge in Google AdWords and Google Analytics and Google Tag Manager.
- Comprehensive knowledge in digital performance analytics & A/B testing and experience in managing multiple digital platforms such as Facebook, Instagram, YouTube etc. is a definite advantage
- Background in social media agency, experience in health industry or FMCG is an advantage;
- Good Chinese copywriting is a definite advantage;
- Mature and pleasant personality with good communication skill.
- Hard-working, able to multi-task and meet deadlines;
- Immediately available is highly preferred
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