Digital Strategy Lead, WW Customer Enablement
LenovoMorrisville, north carolina, united statesUpdate time: January 11,2021
Job Description
Position Description:
Lead digital marketing within Lenovo’s WW IDG Marketing team, overseeing
several global digital initiatives on www.lenovo.com that are changing the way
we interact with our customers. We’re seeking a highly entrepreneurial
individual, who has both the discipline and experience to take this role and
team to the next level and ultimately help us create a new Digital Center of
Excellence for the WW IDG Marketing team.
ROLE & RESPONSIBILITIES
\- Oversee and manage the development of impactful content driven digital
experiences on lenovo.com supporting our business in over 100 global markets.
\- Own the digital roadmap end to end: driving ideation, planning and
implementation.
\- Build on and further develop our sophisticated marketing tech stack that
supports business in every region where we conduct business across the world.
\- Partner closely with global teams and with key executive leaders to create
necessary buy in and support for key projects where needed.
\- Communicate strategic insights from ongoing measurement and reporting of
customer interactions across the digital channels to effectively influence and
drive meaningful change.
\- Work with leadership to build a new Digital Center of Excellence for the
IDG Marketing group.
\- Ensure project roadmaps are delivered on schedule and on budget.
\- Manage a small team of marketers and an extended vendor pool to implement
and manage projects.
#### Position Requirements:
BASIC REQUIREMENTS
\- You have a bachelor’s degree in Business, Marketing or related field.
\- You have at least 7 years of agency experience in a digital role or
comparable experience.
\- You’re an expert in creating digital strategy and writing creative briefs.
\- You ideally have 2+ years of experience working across cultures and with
cross functional global teams.
\- You have expert project management skills with demonstrated success
examples.
\- You have digital credentials, with competence in an array of digital tools
and “martech” platforms (AEM, Omniture, Google, Marketo, Eloqua, Drupal, Jira,
Botify, etc.).
IDEAL APPLICANT with preferred qualifications:
\- You have a results-driven mindset with the ability to work under pressure,
navigate through ambiguity, and balance multiple priorities.
\- You have a global and cultural mindset. You are a skilled people person,
who can be immensely persuasive and effective in communicating your ideas
across large teams.
\- You have demonstrated digital marketing experience, are extremely
entrepreneurial and possess the ambition to create something new and
impactful.
\- You have the ability to think big picture and strategically without getting
lost in details, married with the capability to drive tactical teams on
execution and consistently deliver exceptional results.
\- You have experience managing a development agency to create new digital
products and are comfortable with participating in technical discussions and
ideation.
\- You are an expert project manager, who can keep projects moving and deliver
impressive results.
\- You ideally have experience managing projects in Drupal 8, or other
comparable CMS.
\- Masters or advanced degree in Business, Marketing or related field.
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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