Digital marketing senior specialist

The Digital marketing senior specialist will report to VP, Digital Marketing, Global Marketing and Brand; and will have the Marketing Manager, China market area as his/her dotted line manager. This position is based in Beijing or Guangzhou.

Job Overview

Our overall mission is to secure a company competitive advantage by maintaining a unified, localized, and relevant online experience in all markets where we do business. This role of Digital marketing senior specialist is to focus on working with the China Metso owned businesses to set and execute local strategy, manage country websites and coordinate online marketing activities to deliver a local online presence that drives brand awareness, engagement, preference and loyalty to drive sales and margin improvement. Furthermore, the role would look to ensure we have a clear and non- competing digital engagement strategy across all Metso owned businesses towards the customer.

Responsibilities and Duties

The Digital marketing senior specialist is to manage the online presence in China:

Coordination

• By co-working with local Marketing Communication Manager, connect globally driven online marketing initiatives with local activities and market preferences, and define local online strategy by translating global corporates/business area strategy into a competitive local organizational action plan.

• Oversee all online activities and communicate to local country management, and business areas.

• Deliver an excellent end-user experience by improving the quality of the local integrated online presence and ensure a coordinated approach to country websites, campaigns, online sales and external online activities across Metso businesses.

• Build online competence and awareness to improve community engagement

• Interpret and analyse critical online KPIs and take action to meet country targets for performance improvement

Competence development

• Work with the local marketing teams, form and lead a local digital marketing committee, who share competence on online campaigns and activities as well as ensure a coordinated approach across Metso businesses.

• SEO and SEM – keyword analysis, search media planning and buying experience.

• Social media analysis – monitor tooling, social strategy and architecture

• Take care of the establishment, operation and management of E-commerce platform for certain business.

Qualification

• Over 5 years work experience in a web marketing environment and knowledge of internet market and future developments

• Proficient with content management systems, web analytics, search and experienced in developing, implementing online MarCom and sales campaigns in the China market

• Experienced in E-commerce operations in the China market.

• Proficient in English and fluent in Mandarin Chinese

• Effective in communicating and able to get ideas across to all levels in a matrix-organization, and successfully dealing with internal and external stakeholder.

上班地址：东三环中路19号中青大厦11层