POSITION SUMMARY

This position is accountable for direct marketing efforts to achieve growth and profit targets. Primary responsibilities towards the direct marketing activities include

1) Develop and manage the execution of high-impact direct marketing campaigns

2) CRM leads interface

3) Explore leads and track progress with commercial team

4) local competitive customer database maintenance

5) Support execution activities of other marketing function.

Success in this role will require collaboration with internal teams (sales, commercial technology, and marketing) as well as external groups (vendors, prospects) to develop and execute the marketing campaigns and activities. Key challenges will be nurturing and providing qualified leads based on KPI, for the sales force, and influence sales, commercial technology and marketing peers etc. to deliver maximum value to the business.

Nature and Scope

Tactical Marketing

1. Leads Generation

• Explore and use multiple methods and channel for leads generation
• Qualify, nurture leads and follow up with commercial team
• Manage direct marketing campaigns through CRM
• Prompt follow up of inbound sales and business enquiry
• Build up competitive account database, provide early warning close to contract expiration dates and track acquisition status
  

2. Local Marketing Execution (<10% of time)

• Support local seminars and exhibitions for leads and branding
• Identify new opportunities for effective local market communications
• Support tele-marketing research as needed
• Capture and constant update of local market intelligence

DIMENSIONS

Scope: China Industrial Gases

PRINCIPAL ACCOUNTABILITIES

• Running direct marketing campaign and prospecting for the IG business
• Generation and nurturing of quality sales leads
• CRM leads entry and maintenance
• Tracking of new projects & investments
• Information gathering on competitive accounts

JOB REQUIREMENTS

• Job Incumbent is expected to have Bachelor Degree in a Marketing, Business Management, Chemical or related discipline.
• 2-5 years or above experiences in marketing, sales function or customer interface preferred.
• Strong influencing skills and excellent communication skills
• Good computer skill and internet knowledge
• Ability to multi-task and operate in a changing environment
• Good written and spoken English and local language (Mandarin)

上班地址：上海市祖冲之路887弄88号