Director, Allergan Public Relations and Influencer Consultant, U.S. Allergan Aesthetics
AbbVieNew yorkUpdate time: January 26,2022
Job Description
About Allergan Aesthetics At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com. The Allergan Public Relations and Influencer Consultant will grow the Allergan Aesthetics’ business by delivering consultative support to key Allergan customers. This highly visible role will operate as a key member of the PR team and commercial consulting and strategic account selling teams to compliantly promote and protect Allergan’s leadership in the aesthetic space. This unique role focuses on delivering a best-in-class, integrated PR and influencer strategies tailored to Allergan Aesthetics (AA) customers. This public relations role will collaborate across multiple teams to provide public relations consulting services and influencer support to participating practices. The Director of APR & Influencer will work closely with the brand public relations, influencer, and corporate communications teams to develop programs for participating providers that align to the overarching brand strategies across the Allergan Aesthetics portfolio. Key priorities for this role will include educating practices on public relations and influencer programs, assessing any existing programs the practice may already have in place, providing media training to the practice spokespeople, coaching the practice on how to secure media interest, and developing PR and influencer programs in partnership with the practice that are strategically aligned with Allergan Aesthetics’ core PR programming. In addition to providing strategic PR support, the director will help participating practices manage results metrics and reporting while managing expectation setting. Additionally, the Director will work with the Aesthetics Practice Consultants and Aesthetic Digital Consultants to promote and secure participation in the public relations consultancy. The APRC will engage with interested practices to educate them on what participation in the program means, what the practice can expect, discuss associated costs, and secure participation. This role will have responsibility for achieving scalable goals; at launch program awareness, retention, customer sentiment and once established an annual revenue target for the program, practice participation metrics and media/social media influencer coverage metrics to demonstrate success. Main Areas of Responsibilities Carries out responsibilities in accordance with the organization's policies, procedures, and state, federal and local laws. Develop comprehensive knowledge of the products, key messages, compliance, and regulatory requirements for the full product portfolio. Develops comprehensive training curriculum covering PR and influencer end to end starting from novice to expert courses; ensuring programs and materials are accurate and compliant with all guidelines as well as strategic alignment with the brand public relations and influencer teams. Lead both in-market and online training courses to ensure Allergan’s key accounts are well positioned to take advantage of PR & influencer to help grow their business, inclusive of media training. Analyzes and provides oversight of participating practices’ public relations and social media influencer programs, helping them to optimize, outline a strategic program, determine success metrics, and mange reporting within the practice. Demonstrate leadership in the account selling process and provide long term competitive advantage. Participate with the sales team in the customer targeting process, which involves the development of strategic PR & influencer marketing plans, incorporating consulting services, corporate initiatives, and hands-on account support. Directs the development of PR & influencer marketing programs. Manages the research, analysis, and monitoring of financial, technological, and demographic factors, and designs marketing plans to capitalize on market opportunities with key accounts. Excellent written and oral communications skills with a competency in press release development, key message creation and public speaking. Enforce & maintain brand and corporate guidelines within resulting practice programs. Partners with cross-functional leads to deliver against the business forecast and company KPI’s and works closely with PR & influencer team to ensure strategic alignment for talent casting, content, product replacement and partnership opportunities. Develop clear pre-call meeting objectives and ensure timely communication and follow up with customers. Qualifications Skills/knowledge required in: Must have a deep understanding of public relations and social media influencer tools and strategies with various media and influencer monitoring tools and methods, e.g. Cision, Meltwater Muck Rack, Tribe, Julius, CreatorIQ Associated Press style writing. Business English usage, spelling, grammar, and punctuation Excellent oral and written skills; communicating clearly and concisely Able to proactively manage deadlines Working autonomously and exercising good judgment Establishing and maintaining cooperative working relationships Maintaining confidentiality of information Ability to manage multi projects with strong project management, time management and organizational skills Excellent attention to detail Able to strategically segment large projects into smaller, actionable deliverables; effectively prioritizes a high volume of work across the business. Continually seeks opportunities to drive process change; supports organization through change. Identifies opportunities to innovate and evolve; proactively drives new ways of working. Proficiency in the use of software tools Strong change management and interpersonal skills Growth mindset with an eye on successful collaboration Ideal Candidate Qualifications: Bachelor's degree in communication, public relations, journalism, related field or equivalent from an accredited college or university. 10+ years of experience in PR and Influencer. Previous sales experience is a plus. Willingness to travel 25% of the time Agency experience a plus Knowledge of the Medical Aesthetic space a plus Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel Yes, 10 % of the Time Job Type Experienced Schedule Full-time Job Level Code D About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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