Who is Mastercard?

We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

Director , Brand Marketing HK

• The role will be responsible for working with cross Core Product, Sales and other functions to identify the growth opportunity and developing customized co-marketing programs with issuers to drive business.
• Be the voice of the brand, to lead, manage and drive corporate and consumer communication
• The role specifically requires the ability in identifying the opportunity, developing cut through solutions and partnering with customers.

Role

• Leading issuer marketing to identify most valuable customers to drive incremental profitable GDV and revenue
• To develop issuer-specific strategy with customized co marketing programs and conduct go to market plans.
• To design compelling, differentiated content by fully leverage all available assets that matters to customer/card holders.
• Leading comms strategy and plan development to drive comms activities with a focus on products, innovations and benefits/offers.
• Lead various agencies to implement marcomm tasks including creative , media relations, content management and event management.
• Work with X function team, regional and global to support business initiatives, and enhance brand reputation through various platforms.

All About You

• Strong knowledge and intelligence of Hong Kong market ( market/industry/consumers )
• Strong track record and achievements in developing and delivering marketing programs
• Strong business acumen, with the demonstrated ability to think strategically and independently, and translate strategies into strong execution and implementation.
• Forward-thinking with record delivering creative approaches to resolving business problems
• Strong in manage multi tasks simultaneously
• Strong communication/presentation and negotiation skill
• Strong in leading and managing agencies to deliver quality outcome.
• Strong in interact and manage a matrix organization/relationship/partnership at all level.

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.

If you require accommodations or assistance to complete the online application process, please contact reasonable.accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.