Director, Campaigns, Performance and Acquisition

(Maternity Leave Coverage)

Reporting to the Senior Vice President, Marketing, North & Central America, the Director of Campaigns, Performance and Acquisition is responsible for leading the launch of campaigns, managing the acquisition channels and monitoring the performance of all web-direct activities.  A big picture, strategic thinker, with the ability to zoom in on the nitty gritty and be analytical.  

What is in it for you:

• Employee Discount Travel Program
• Employee Assistance Program (EAP)
• Basic healthcare plan coverage
• Opportunity to develop your talent and grown within the Company and across the globe!
• Ability to make a difference through our Corporate Social Responsibility activities such as Planet 21

What you will be doing:

• Lead the management of the multi-channel campaign calendar that delivers the activity levels needed to hit objectives
• Manage detailed campaign plans through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities; ensure expectations are set and deadlines are met across teams 
• Determine how to analyze and iterate on the campaign to improve future performance
• Report weekly and monthly trends to both internal teams and external hotel clients
• Facilitate communication with key internal and external stakeholders
• Lead the management of the Paid Search, Metasearch and Affiliation programs.
  • Analyze performances and propose optimization  
  • Support and implement central initiatives for the region
  • Execute weekly and monthly affiliate, paid search and metasearch global FRHI processes
• Manage campaign budgets and supplemental budgets for sales and marketing initiatives
• Manage the supplemental initiatives of paid search and metasearch run by hotels within their digital plans
• Manage regional budgets

Your experience and skills include:

• 10+ years digital marketing experience, in building brand awareness and generating revenue/leads, at regional or corporate level. International experience preferred.
• Strong knowledge of digital marketing channels (SEO, PPC, Affiliates, Display…). 
• Project management experience
• Ability to effectively build and maintain internal and external relationships. 
• Analytical and detail-oriented. 
• Strong adaptability and reactivity
• Experience presenting effectively in person and online
• Strong leadership, collaborative & analytical skills
• Able to carry out constructive feedback, to explain, discuss, convince and inform

Note:  Must already be legally entitled to work in Canada to be considered for the position

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.