When you join Daimler, you become a brand ambassador for a diverse global network of over 250,000 committed employees on 6 continents. Our employees drive the future of innovation in each of our world-class brands, including Freightliner trucks, Western Star trucks, Detroit™ engines and components, Thomas Built Buses, and Freightliner Custom Chassis.
 
Daimler Trucks North America (DTNA) is the undisputed leader in the commercial vehicle market. We are elevating the industry by setting the bar for quality and execution. Our DTNA employees are empowered to drive the Technology Revolution through our innovative products and customer-focused culture. Our dedication to our customers does not stop once our products hit the road. We immerse ourselves in the customers’ experience and what drives their business toward the future.




Job Overview
 
The Director of Digital Experience for Sales and Marketing is responsible for developing the strategy, defining the roadmap and leading the implementation of digital sales and marketing tools that support the customer journey from purchase consideration through vehicle operation.
 
This newly created role will lead the Digital Marketing, Market Pricing, SpecPro, Product Data and CHEC (Customer Hardware and Electronic Configurator) teams. These functional areas are responsible for product specification, pricing and digital marketing applications and processes that are key touchpoints with our dealers and customers.
 
This organization will work closely with Brand Marketing, Product Marketing, Segment Strategy, and Product Platform teams, and will be integral in the collaborative efforts required to prioritize and create tailored digital customer journeys that will drive business growth across all market segments.
 
A successful candidate for this role must have an understanding of marketing fundamentals and have passion for creating an industry-leading dealer and customer experience. 

 
Responsibilities

- Define strategy and execute an enhanced sales and marketing digital experience:  define specific goals, direction and metrics that align with DTNA business targets, marketing initiatives, brand strategy and segment needs.  Processes and applications are inclusive of dealer portal, brand websites, content management, lead generation, sales pipeline management, configuration, price quote, visualization and communication platforms.
- Create the best user digital journey and experience, in an integrated way, on all digital channels and across all target personas.  Drive ongoing engagement across platforms
- Develop and continually update customer experience user stories that lead to best in industry digital user experience
- Leverage all available forms of customer research, analytics, insights and VOC to understand essential requirements, needs and expectations of our customers, dealers and prospects
- Leverage marketing analytics and utilize data to understand customer preferences, pricing trends and value drivers with a data driven approach to implementing targeted marketing campaigns that align with business objectives.
- Partner with Marketing, Sales, Service, Engineering and IT leadership to set and evolve the Customer Experience strategy and determine priorities for action on a continual basis
- Develop a deep understanding of business segment needs, customer behaviors and the competitive landscape.  Prioritize those needs to maximize business value and customer experience
- Identify and implement operational business processes to support digital strategy
- Lead efforts to develop new capabilities for improved ease of ordering, market pricing, visualization of vehicle configuration at point of sale, targeted marketing campaigns and
- Work with Dealers to leverage digital tools to create a consistent experience for customers and prospects across the network
- Hire, train and lead high performing team through proven talent management and exceptional leadership skills
- Assess and optimize resources needed to achieve the future state digital experience
- Keep abreast of all current digital trends while continually scanning for new technologies to maintain digital experience superiority
- Daimler Vision and Values: Demonstrates and communicates clear understanding of Daimler philosophy and company policies to staff members in order to reach company objectives.
- Lead by example following the DTNA Blue Sky principles and strict adherence to Daimler integrity code