YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Director Digital Marketing Learning and Development, are to: 

• Partner with senior leadership in Marketing, Sales, Digital and Strategy to align the learning programs to the business needs and organization strategy;
• Design and develop a marketing competency model to assess, build, and grow our business capabilities; i.e., use data analytics to drive marketing campaigns in an agile environment;
• Use your knowledge and expertise to conduct comprehensive needs analyses;
• Create an engaging, scalable, and high-impact role-based learning curriculum to develop the capabilities according to the competency model and drive business impact for our U.S. Marketing teams;
• Build a close working relationship with US Marketing to advance their capabilities, processes and skillsets aligned to their business goals and organizational strategy;
• Stay abreast of industry and marketing changes that will have an impact on the Marketing organization, develop learning initiatives to support the evolving needs of our team;
• Collaborate with other members of the Learning and Development leadership team and brand teams to ensure optimal training development, deployment and evolution;
• Direct effective vendor partnerships and relationships to achieve high-quality training outcomes;
• Be an experienced Marketing professional who understands adult learning principles looking to make a significant impact by transforming the current and future capabilities of our U.S. Marketing teams.
   

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks a candidate who possesses the following:

Required Qualifications:

• Bachelor’s degree;
• At least 10 years of business experience;
• At least three years of marketing, channel marketing, brand management or agency experience;
• At least three years of experience in Training or Learning and Development;
• Excellent managerial acumen and interpersonal skills;
• Excellent project (Agile) and time management skills;
• Understanding/experience of Agile Methodology;
• Strong facilitation and presentation skills, both in-person and in a virtual platform;
• Excellent communication skills, interpersonal savvy, listening, platform skills, planning, business acumen, action orientation and functional/technical skills;
• Working knowledge of Microsoft software, web-based technologies and software programs;
• Willingness and ability to travel as needed, up to 30%.

Preferred Qualifications:

• Advanced degree.
• Digital Marketing experience
• SCRUM Master certification
• Change Management certification