About Bentley Systems 

Bentley Systems is the leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner-operators for the design, construction, and operations of infrastructure, including public works, utilities, industrial plants, and digital cities. Bentley’s MicroStation-based open modeling applications, and its open simulation applications, accelerate design integration; its ProjectWise and SYNCHRO offerings accelerate project delivery; and its AssetWise offerings accelerate asset and network performance. Spanning infrastructure engineering, Bentley’s iTwin Services are fundamentally advancing BIM and GIS to 4D digital twins.

Bentley Systems employs more than 3,500 colleagues, generates annual revenues of $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2014. From inception in 1984, the company has remained majority-owned by its five founding Bentley brothers.

 

 

The Director of Engagement Marketing has primary responsibility for the project management and execution of go-to-market, lead generation and nurturing campaigns for a designated industry, product or corporate initiative. Working within the best practices of the engagement model, the Engagement Marketing team ensures campaigns are delivered on schedule, are completed within budget, achieve performance targets, and leads are assigned to the right sales team.  This role also includes leadership for the Account Based Marketing (ABM) and integration with the user engagement survey initiatives.

 

Location: Exton, PA or home based office locations will be considered dependent on candidate

 

Key Responsibilities:

• Leads the engagement marketing leadership team who manages campaigns in Marketing Cloud
• Ensures team is coordinating with all stakeholders for the success of integrated marketing programs, including those in Marketing Automation, Budgeting, Creative Services, Event Marketing, Engagement Marketing Services, Product Marketing, Industry Marketing, Data Analysts and Sales
• Provide best practices, strategy and recommendations to ensure optimal outcomes for each campaign. Create and monitor Marketing Cloud and SAP lead nurturing throughout the workflow, including programs for prospecting, remarketing and retention programs
• Manage campaigns from beginning to end, providing recommendations for the model and workflow of aligning content strategy, offers and sales enablement to achieve KPIs
• Coordinate content marketing and create campaigns to support global team, including webinars in On24
• Integrate sentiment engagement and survey analysis with Marketing Cloud and user success initiatives
• Provide regular updates on campaign performance and refine digital marketing strategies as needed, including copywriting, landing page, offers and ad strategies to drive traffic and conversion
• Conduct A/B testing to continually improve results throughout the campaign. Ensure email best practices are followed, with ongoing attention to improving open rates, engagement and conversion
• Maintain the Campaign Dashboard within Marketing Cloud to ensure accurate results are being shared for both Marketing and Sales teams, including detailed reports on the effectiveness of marketing mix elements and achievement of sales pipeline and revenue metrics.
• Monitor analytics to provide campaign reports to Industry Marketing Directors, Product Marketing Managers and Program Managers. Optimize the campaign marketing mix to increase the ROI on Marketing spend by identifying what works, and what does not through continuous testing and recommending ongoing improvements to achieve KPIs
• Oversee strategic rollout and implementation of ABM initiatives, including content and martech platform recommendations  

 

Other Duties:

• As a leader of the Engagement Marketing Team, ensure that all campaigns have met all “best practices” criteria before going live.  These include, but are not limited to creating engagement marketing campaigns, testing offers, email templates, web page, conversion form, confirmed routing logic upon completion of form, associated advertising, social media, sales follow through, URL tracking and entire journey mapping with predicted outcomes
• Create campaigns for customer retention, Account Based Marketing (ABM) and retargeting campaigns
• Ensure all SAP tracking tasks are completed for the efficient operation of the marketing closed loop process and related reporting
• Execute and manage the campaign schedule and run regular status meetings with stakeholders, including Product and Industry Marketing, Regional Engagement, Marketing Services, and assigned Sales owners.
• Provide campaign reporting and analytics using Google Analytics, Conductor, Mouseflow, PowerBI, QlikView and other available data sources on how well the campaign is performing against defined KPIs. These include: response and conversation rates for individual tactics and offers and tracking results against sales pipeline or attendee targets.
• Improve Campaign ROI performance by managing an integrated marketing mix and providing fact based, expert advice to teams and Regional Engagement on the most effective mix of tactics / offers applicable to each region
• Work in conjunction with the Marketing Program Manager to specify all attributes of the primary target audience to determine refined target lists
• Provide input on search engine strategies and campaigns, SEM and SEO, in conjunction with Marketing Services, Marketing Teams and Regional Engagement stakeholders
• Ensure alignment with Sales Operations and provide guidance for continuous improvement between Marketing Cloud and Sales Cloud

 

Requirements:

• Education: BA or BS degree required
• 10+ years successful track record of B2B digital/inbound marketing including campaign management, marketing automation, persona-based marketing, journey mapping, virtual event marketing, executive event marketing, website content development, presentations, demonstrations and online marketing strategies
• Experience in identifying target audiences and devising digital plans and programs that engage, inform and motivate
• Proven record of supporting sales to meet or exceed pipeline targets
• Experience creating and implementing successful, demand creation, lead nurturing and customer retention programs
• Experience with email and marketing automation tools, analytics and conversion tools, ad-servers, programmatic and remarketing
• Must have experience with at least one of these Marketing Automation platforms - SAP Marketing Cloud/Hybris, Salesforce, Pardot, Hubspot, Eloqua, Adobe Marketo, or related marketing automation tools

• Experience in copywriting, optimizing landing pages, A/B testing

• Experience with SITECORE, CMS and social/ad platforms beneficial. Knowledge of ABM platforms such as DemandBase, Terminus, Folloze is desired
• Experience with Qualtrics, SurveyGizmo, SurveyMonkey and other survey tools would be beneficial
• Experience with Adobe Analytics or Google Analytics preferred; AdWords, Content Marketing certifications is beneficial
• Excellent analytical skills with the ability to think strategically as well as implement tactically
• Excellent communication and presentation skills and the ability to work at all levels of the organization
• Strong leadership skills and experience managing a team
• Exceptional time management, prioritization, and multitasking skills; ability to quickly adapt and react to changing circumstances and demands with high attention to detail
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

 

 

 

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com. 

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.