About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. The Director of Omni-Channel Analytics leads a center of excellence for US Commercial with a focus on informing business decision-making through the development and delivery of robust analytic solutions. This role partners with Brand Analytics, Digital Lab, Omni-Channel Strategy, and Data Strategy to support stakeholders in Health Care Provider Marketing, Consumer Marketing, and Medical Affairs. This role requires a marketing analytics leader with the demonstrated technical and business acumen to leverage data, analytics, and technology to identify actionable insights across functional areas and position AbbVie as best-in-class in omni-channel customer experiences. Additionally, this role will build an omni-channel analytics vision and roadmap to enhance the organization's execution and optimization of marketing and sales promotional channels. Major Responsibilities: Develop and gain stakeholder alignment for an Omni-Chanel Analytics vision and strategic roadmap Lead a team of analytics leaders that are responsible for developing and executing omni-channel analytics solutions in the following areas: Lead measurement planning workstreams for promotional channels to capture campaign objectives and provide recommendations for: KPI selection, performance measurement, experimental design, and delivery of actionable insights Design test-and-learn strategies for A/B and multivariate tests across digital/CRM channels to identify causal impact and iteratively improve performance through key learnings Streamline the collection and automation of digital marketing data across channels and develop processes to integrate into dashboards to effectively communicate marketing performance to key stakeholders Analyzes campaign results to identify opportunities to improve performance through key driver analysis and simulation Develop and Deploy advanced statistical models and machine learning solutions to identify the drivers of brand performance Leads projects of varying analytical sophistication, identifies efficient solutions, manages timelines, and delivers on expected outcomes Partners with Customer Experience, Commercial Capabilities, Brand Analytics and Business Technology Solutions to design and execute scalable analytics solutions Supervisory / Management Responsibilities: Lead a team of 7-10; including 4 direct reports. Manage vendor relationships and budgets Qualifications Key Competencies: Strong written and oral communication, presentation and inter-personal skills. Experience working with and managing multiple internal partners and external agencies Strong collaboration skills and ability to influence development and adoption of analytic capabilities. Strong planning and organization skills. Strong focus on teamwork, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability. Education: Master's Degree preferred (Business Administration, Statistics, Economics, Engineering, or similar), with a concentration in marketing/sales/quantitative analysis. Require Experience: 10+ years of experience in marketing analytics 10+ years of experience in multivariate statistics, statistical computing, and machine learning 10+ years of experience defining data and technology requirements to support analytics 10+ years of experience gathering business requirements and scoping analytics projects 5+ years of experience leading and developing direct reports Required Skills: 10+ years of hands-on experience in SQL 7+ years of experience in R/Python 3+ years of experience in dashboard design and development (Qlik, Tableau, PowerBI, etc) Adept in navigating a matrix environment at a large company, including effective communication and influence skills Demonstrated ability to manage a wide variety of analytic projects / portfolio and multiple priorities Preferred Experience in a web analytics tool (Adobe or Google) Experience in Experimental Design and Randomized Control Trials Experience working with and analyzing syndicated pharma data (IQVIA, Symphony, etc) Experience developing and deploying Omni-Channel analytics solutions such as Next Best Action Accountability / Scope: Reports to Director, Data Operations, Strategy and Advanced Analytics Builds relationships and interacts with direct staff/team, internal peers, BTS, Field Force Effectiveness & Customer Experience Directors/VPs, Brand Marketing Directors, Assoc Directors, GMs/VPs, and vendors. Budget responsibility: $10-20 MM Focus (Scope): 60% Strategic/40% Tactical Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel Yes, 5 % of the Time Job Type Experienced Schedule Full-time Job Level Code D Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.