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Job Description

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of. Join us.

Director Omnichannel Marketing, Cardiovascular

Live

What you will do

Let’s do this. Let’s change the world! In this vital role the Omnichannel Marketing Director for Cardiovascular (Repatha) will not only have a significant impact on the continued, and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.

The role of Director Omnichannel Marketing Cardiovascular (Repatha) reports to Executive Director of HCP Marketing CV and is responsible for leading the cross-brand channel, digital, and content strategy working closely across all functions. Key aspects of the role will involve partnering with Campaign Operations teams to design, develop and deploy end to end HCP campaigns. As well as, partnering with the commercial insights teams to integrate and generate insights from customer engagements that will help to personalize and optimize a customer’s experience along the entire journey, effectively driving desired behavior changes.

This critical role requires tight collaboration with a wide range of internal and external partners and ability to implement with agility. Therefore, the ideal candidate will impart outstanding leadership, a strategic approach, proven capability to build brands with a highly collaborative approach, and a passion for serving patients.

Primary Responsibilities:

• Lead the customer segmentation/profiling work for the brand working cross functionally and closely with commercial insights, data and analytics partners (CD&A)

• Lead the cross-brand channel, digital, and content strategy working closely across all functions

• Partner closely with Campaign Ops teams to design, develop and deploy end to end HCP campaigns

• Be the Customer 360 Champions for the business unit working closely with Global Commercial Capabilities and Digital Technology & Innovations teams to ensure clear plans when it comes to new capability builds and quarterly planning

• Drive the adoption and utilization of new capabilities (Global Service Center, new reporting platforms, etc.)

• Create a winning culture and coach staff on the team

• Develop a highly collaborative and effective cross-functional marketing team that strives for flawless execution that results in an optimal customer experience

• Develop, pilot, and deploy insights-driven future strategies and innovations that will put Amgen in a leadership position and drive behavior change among target HCPs

• Develop and deliver on revenue and expense forecast expectations by managing budgets and closely monitor performance to meet brand goals and objectives, ensuring cost-effective delivery of all programs.

• Continually evaluate evolving marketing trends and technologies to recommend new channels and capabilities that drive improved ROIs

• Collaborate closely with multiple business partners, just to name a few most critical ones: HCP/IDN Marketing, Sales leaders, Value and Access, and the full Repatha x-functional brand team

• Manage advertising agencies and other vendor partners to develop and produce engaging creative and tactics via traditional and innovative channels.

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative leader with these qualifications.

Basic Qualifications

Doctorate degree and 4 years of Marketing experience

Or

Master’s degree and 6 years of Marketing experience

Or

Bachelor’s degree and 8 years of Marketing experience

Preferred Qualifications

• 3+ years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources

• 5+ years of experience in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the bio-pharmaceutical or health and wellness industry

• Experience developing and implementing innovative commercial strategies, within highly competitive markets where innovation and marketing prowess are a key factor of success

• Omnichannel execution experience with attention to improving speed, quality, cost, and customer experience

• Strong track record in leading cross-functional teams in a matrix environment; managing projects involving multiple functions and shared accountabilities

Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.

• Vast opportunities to learn and move up and across our global organization

• Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act

• Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

Apply now

for a career that defies imagination

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

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